Unilever to buy Swedish purifier company Blueair

By Real GDPR
Share

Unilever has signed an agreement to acquire Blueair, the world’s leading supplier of mobile indoor air purification technologies and solutions.

Launched in 1996 in Stockholm, Blueair had a turnover of US$106m in 2015 and is a leading player in the premium category of air purifiers in markets like China, US, Japan, South Korea and India. This significant venture in air purification will further complement Unilever's existing water purification business.

Nitin Paranjpe, President of Unilever’s Home Care business said: “We are delighted to be adding Blueair to our Home Care portfolio.The Blueair brand and products are widely known and represent exceptional quality and design, as well as superior capacity and performance. Blueair was founded on the belief that business should be a force for good in society, which is shared by Unilever.”

Sold in over 60 countries around the world, Blueair has grown rapidly in recent years as the demand for indoor air purification has increased, as consumers become more aware of the health and wellbeing risks posed by poor air quality. Blueair’s acclaimed air purifying products remove up to 99.97 percent of all contaminants from the air, including hazardous sooty particles, allergens and viruses.

Blueair founder Bengt Rittri, who calls clean air a basic right, said: “Blueair was launched 20 years ago with the mission to start a clean air revolution by bringing people the world’s best air purifiers.

“This mission remains embedded in the company values of Blueair today as we continuously work to elevate people’s health and wellbeing in a world where WHO says outdoor air pollution has been continuously increasing over the past several years, with billions of people now exposed to dangerous air. We are saying yes to leveraging the help of Unilever – one of the world’s most admired corporations for its sustainability practices – to help Blueair take the next step to allow more people to take action to create safe indoor havens for themselves, their loved ones, work colleagues and customers. Unilever is the best possible partner to help Blueair more quickly fulfil its mission to help people enjoy the health benefits of breathing clean air.”

Read the August 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

Share

Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy

Sustainability

The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital