Is Volkswagen scrapping the Beetle in 2018?

By Real GDPR

The Volkswagen Beetle, one of the most iconic cars ever produced in history, is reportedly being shelved by the German automaker as early as 2018.

A number of sources are citing speculation that VW may end production of the Beetle in order to concentrate manufacturing resource on the Tiguan. The company revived the classic small car in 1997 and was recently redesigned in 2012, although it has struggled to generate huge numbers of sales, with the Golf outstripping the Beetle by as much as two to one in the USA.

Rumours have stemmed from a tweet by Autoline, stating: “Good bye Beetle. VW to axe its iconic car at end of 2018. Sales are slowing to a trickle and VW needs more CUVs."

Revelations from the company itself, however, have been somewhat silent.

VW’s board member for research and development told Autoblog that the manufacturer was actually in the process of planning a third generation Beetle, though he has since been removed from the company in the wake of the emissions scandal.

Volkswagen is spending enormous sums on putting the emissions problem right, which is believed to be partly behind the new focus on SUVs and crossover models. It is yet to confirm whether the Beetle speculation is true. 

Follow @BizReviewEurope

Read the April 2016 issue of Business Review Europe magazine

Share

Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology