Emirates online advert banned in SA

By Bizclik Editor

An Emirates Airline advertisement in South Africa has been banned for falsely promising ‘free’ Dubai holidays to children.

The airline ran an online promotion stating "two kids under 16 fly, stay, eat and play for free in Dubai" when parents paid to fly with the airline.

The advert was ruled to be misleading by South Africa's Advertising Standards Authority (ASA) after a customer complained that he took up the offer paid R32,400 for he and his wife for a holiday booked through a travel agent.



To read the latest edition of African Business Review, click here.


He later discovered that purchasing two individual tickets would have been R400 cheaper.

The ASA judged the Emirates promotion to be misleading because children would not benefit from "free" holidays under the terms of the offer – instead, a holiday booked under the promotion was more expensive.

Under ASA rules, advertisers are not permitted to "recoup the cost of a 'free' item by simply inflating the cost of another purchased item" and said Emirates had broken the rules.


Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East