May 18, 2020

Oman to Show Off Natural Beauty in bid to Attract more Saudi Tourists in 2015

GCC
Saudi Arabia
tourism
Marketing
Bizclik Editor
2 min
Oman to Show Off Natural Beauty in bid to Attract more Saudi Tourists in 2015

Oman is looking to attract more tourists from Saudi Arabia this year as figures show a year on year increase in visitor numbers coming from the GCC.

The country’s Ministry of Tourism will highlight the Sultanate’s natural beauty and rich cultural heritage at the fifth Jeddah International Travel and Tourism Exhibition (JTTX) in Saudi Arabia as part of its efforts to attract more visitors from and strengthen its industry foothold in the Kingdom, one of the world’s fastest-growing tourism markets.

According to the National Statistics & Information Center, the Sultanate of Oman registered a 13 percent increase in the number of tourist arrivals from the GCC region for the first half of 2014 in comparison to the same period in 2013. It has particularly become one of the top destinations among GCC travelers for short breaks.

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The exhibition, one of Saudi Arabia’s ‘must visit’ events happening from February 4 to 6, 2015 at the Convention Center – Hilton Jeddah, will further bolster Oman’s ongoing intensified bid to carve out a niche in regional and global tourism.   

During JTTX, The Ministry’s representatives will underscore Oman’s famous holiday spots and other popular activities, and they will also take the opportunity to build new partnerships, connect with high-level executives, and collaborate with industry leaders and peers to help further promote the Sultanate to the regional markets. 

Salem Adi Al Mamari, Director General of Tourism Promotion, Oman Ministry of Tourism, said: “Oman is renowned for its rugged coasts and beaches, scenic mountain peaks, dramatic coastlines, and ‘wadis’ (valleys). In addition, desert camping, turtle-watching and water sports and diving are some of our country’s famous activities.

“Our reinforced tourism campaigns have been gaining fruitful grounds over the years. We are welcoming more tourists to our shores and we hope to sustain this growth by undertaking complementary initiatives and key measures. Improving our infrastructural capacity through airports, roads and rail network developments is one of our government’s proactive actions to support our comprehensive tourism strategy. As in the past, we are confident that JTTX will help bolster our tourism plans.” 

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Jun 16, 2021

SAS: Improving the British Army’s decision making with data

SAS
British Army
3 min
Roderick Crawford, VP and Country GM, explains the important role that SAS is playing in the British Army’s digital transformation

SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation. 

“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.

In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”

Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.

Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”

SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”

With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.

“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”

Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.

“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”

 

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