Unilever launches limited edition products to celebrate Queen’s 90th birthday

By Real GDPR

FMCG giant Unilever has unveiled a series of limited edition groceries and house goods to mark the 90th birthday of Queen Elizabeth II.

Persil and Stork packs have been redesigned, the latter featuring a Union Jack design and a new slogan ‘Perfect for Royal Cakes’ sitting alongside a happy birthday message.

Unilever is also displaying the Royal Arms on seven of its core brands, with a comsumer competition being marketed on PG Tips boxes.

The company has also announced that Persil, Stork, Colman’s Hellmann’s have been granted an extension of their Royal warrants. Marmite, Knorr and Comfort are other Unilever brands that have been granted the same status for the first time.

Jill Ross, vice president of customer development at Unilever UK and Ireland said: “As one of the UK’s leading FMCG suppliers, we’re delighted to be celebrating the Queen’s birthday by launching limited edition packs for Persil and Stork and proudly displaying the Royal Arms across seven of our leading brands.

“The commemorative packaging for Persil and Stork in particular will bring excitement to both categories and tap into the consumer demand for products which celebrate this landmark event.”

Follow @BizReviewEurope

Read the April 2016 issue of Business Review Europe magazine


Featured Articles

Top 10 most innovative telecom operators in the Middle East

With Dubai-based Telecoms World Middle East in full swing, we chart the most innovative telcos from the region – and look at how they are transforming

Top 10 fastest-growing Indian companies in the UK

Business Chief takes a look at the top 10 fastest-growing Indian companies in the UK, according to the India Meets Britain Tracker from Grant Thornton

Top 10 workplaces prioritising people and planet in the UAE

Sustainable, flexible, collaborative, tech-driven, and amenities-rich, the office of the future considers both people and planet – here are 10 in the UAE

Top 10 female HR execs leading Saudi’s workplace transition

Leadership & Strategy

Top 10 largest asset managers by AUM operating in the UAE

Corporate Finance

Top 10 female CEOs leading Africa’s biggest businesses

Leadership & Strategy