Ve Provides Ecommerce Conversion Platform via Amazon Webstore Partnership
London-based e-commerce conversion company Ve has become an Amazon Webstore Solution Provider, allowing Webstore merchants to utilise the company’s software in their online shops.
Ve offers a platform for merchants to acquire, engage and convert customers at every stage of the ecommerce process; its suite of apps helping online businesses reduce bounce rates, increase customer engagement and minimise website abandonment.
The Ve platform's centralised reporting across all activated apps also enables merchants to monitor performance and identify trends across conversion campaigns.
David J. Brown, CEO and co-Founder of Ve, said: “We are very happy to be an Amazon Webstore Solution Provider. As a Solution Provider we will reach new customers across the globe, providing them with access to Ve’s award winning suite of e-commerce conversion technology.
“Using Ve’s technology, online retailers will be able to maximise their sales and consumers will get more engagement and help from the online shops that they visit.”
Founded in 2009, Ve now works across 18 languages, within 43 territories and has 18 offices worldwide, making Amazon’s international influence all the more appealing.
Ve’s apps include VeContact which targets customers that abandon sites at the shopping cart through email re-engagement. The emails contain personalised content for each visitor including subject line, images, product information and a link back to the pre-populated basket.
VeChat’s artificial intelligence driven agent comprises 11 million phrases in 11 languages that helps shoppers find what they want and get the help they need rather than abandoning a sale while VeGenie is a performance-based dynamic display retargeting solution, designed to leverage web ads to lead customers back to the checkout.
VeAssist reduces bounce rates by improving search efficiency and the presentation of products on a merchant’s site when it is indicated that a customer is going to leave, completing the ecommerce app offering.
SAS: Improving the British Army’s decision making with data
SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation.
“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.
In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”
Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.
Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”
SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”
With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.
“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”
Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.
“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”