Braille burgers a tasty hit for Wimpy South Africa

By Bizclik Editor

Burger chain Wimpy has come up with an innovative way to promote its Braille menus, by creating messages with sesame seeds on their burger buns.

The company’s restaurants in South Africa carry have used Braille, the international language of the blind, on their menus since 2002 but wanted to spread the message and “let people know that Wimpy is a place where everyone can feel at home”.

Ad agency Metropolitan Republic South Africa had the idea to create 15 individual burgers and sesame seeds were arranged by hand on each one to create a message.

 

READ MORE FROM THE WDM CONTENT NETWORK:

Africa's biggest brands: MTN's recipe for success

The most prestigious cards on the planet

iOS vs Android vs BlackBerry OS

Read the latest edition of African Business Review here

 

The burgers were delivered to three institutions for the visually impaired in South Africa and taste tested by blind people whose reactions were then filmed. The Art Director for the advertising campaign Dale Mullany said the company were delighted by the response.

 "The response we had when these people read the message was worth every moment that it took," Mr Mullany said.

The video, featured below, claims that through social media and the blind community’s Braille newsletters, the message was spread to 800,000 visually impaired people.

African Business Review is now available on the iPad. Click here to download it.

 

Share

Featured Articles

Top 10 most innovative telecom operators in the Middle East

With Dubai-based Telecoms World Middle East in full swing, we chart the most innovative telcos from the region – and look at how they are transforming

Top 10 fastest-growing Indian companies in the UK

Business Chief takes a look at the top 10 fastest-growing Indian companies in the UK, according to the India Meets Britain Tracker from Grant Thornton

Top 10 workplaces prioritising people and planet in the UAE

Sustainable, flexible, collaborative, tech-driven, and amenities-rich, the office of the future considers both people and planet – here are 10 in the UAE

Top 10 female HR execs leading Saudi’s workplace transition

Leadership & Strategy

Top 10 largest asset managers by AUM operating in the UAE

Corporate Finance

Top 10 female CEOs leading Africa’s biggest businesses

Leadership & Strategy