Brand Africa launches in Johannesburg
The 2nd year of Brand Africa, an initiative designed to unlock Africa’s potential and inspire the continent’s growth, reputation and competitiveness, was launched today in Johannesburg.
The inaugural Brand Africa 100, which recognises business and brand excellence among Africa’s leading corporate, commercial and country brands was also launched.
South Africa has been named Africa’s most valuable nation brand in the first BrandFinance African Nation Brand League.
The awards were presented at the Johannesburg Stock Exchange (JSE) by Brand Africa in collaboration with Brand Finance plc (UK), represented by CEO and founder, David Haigh. The audience included market-place analysts, decision makers and members of the media. The launch is the forerunner to the Brand Africa FORUM, Brand Africa expo and Brand Africa 100 events, which will take place in Johannesburg 29 September - 1 October 2011.
BrandFinance Global Nation Brands league
Now in their fourth year, the BrandFinance Global Nation Brands league covered a global sample of 138 nation brands, including 36 African nations. The top 10 countries in Africa were South Africa, Egypt, Nigeria, Morocco, Algeria, Angola, Tunisia, Ghana, Kenya and Libya.
MTN, the only African brand to be included in the BrandFinance 500,was recognised as the award as the most valued African consumer brand.
Brand Africa is an independent pan-African brand-centric initiative for African leaders, decision-makers, citizens and influencers to shape the agenda and change perceptions of Africa through its various programmes. This is a programme that promotes ongoing dialogue by facilitating opportunities to shape the growth, reputation and competitiveness of sovereign nation brands and, ultimately, the collective African brand.
Brand Africa valuation was conducted by Brand Finance, the world’s leading independent brand valuation consultancy,which looks at the financial worth of a nation brand, taking into consideration both the financial position (past and present) of a nation, as well as the strength of the nation’s brand.
The research investigates the value drivers of a nation, i.e. what a nation is worth, how it generates value and what the year-on-year change is in the value generated. It also provides an opinion on the value of the strongest and most-valuable brands in the world.
The league table is critical to fully understanding the value drivers of a country and how these drivers affect that nation’s brand. It also helps with understanding the basis of both tangible and intangible value creation through impacting key stakeholders, which then generates foreign direct investment, exports and tourism.
The research is based on a multitier methodology that encompasses qualitative, quantitative and secondary research developed by the Brand Leadership Academy in partnership with TNS, a globally respected consumer knowledge and information company.
“The BrandFinance Nation Brands league, launched on Africa day, is an important milestone for African nations in their quest to build independent and distinct nation brands that recognises that Africa, while speaking in one voice a 54 sovereign countries at various stages of development,” says Thebe Ikalafeng, founder and chairman of the Brand Africa Initiative.
He contends that the image of Africa does not reflect its growth and entrepreneurial spirit that has seen Africa outpace developed economies and growing at 5% during tough global economic conditions. “Key to Africa’s growth and future are dynamic African businesses and brands, and an enabling business and political environment that will be a catalyst for Africa’s independent agenda and economic emancipation.”
G7 Summit guide: What it is and what leaders hope to achieve
Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration.
Who are the G7?
The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like.
The merry band comprises:
- The United Kingdom
- The United States
Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.
Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda.
When was the ‘G’ formed?
Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s.
Why does the G7 exist?
At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted.
The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability.
It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations.
Where is the 2021 G7 summit?
This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall.
What will be discussed this year?
After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”
The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values.
According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.”