Safaricom ranks in Africa’s top brands

By Maureen Maingi

Safaricom ranked highly as one of the most admired companies in Africa at the 7th annual Brand Africa 100: Africa’s Best Brands by Brand Africa. Brand Africa is an independent non-profit organisation headquartered in South Africa, and has been collecting feedback from African customers since 2011.

The report shared: “MTN (South Africa), Dangote (Nigeria) and Safaricom (Kenya) are the most admired highest listed brands on sub-Saharan Africa’s leading bourses, the JSE (Johannesburg Stock Exchange), Nigeria Stock Exchange and Nairobi Securities Exchange respectively.

“The presence of multiple mobile money brands on the list, including Safaricom M-Pesa (ranked 13), Orange Money (18), MTN Mobile Money (19) and Tigo (23), underscores the impact of not only M-Pesa as the catalyst but mobile as a key enabler for financial access.”

 

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Last year the company stood in 28th place, and progressed to 17th place this year. Of the top listed brands, only 14% of the admired companies were African. Nike remains the most admired brand of the continent.

Thebe Ikalafeng, the founder and chairman of Brand Africa, said: “these rankings are an important metric of and challenge for creating home-grown competitive African brands that will transform the African promise and change its narrative and image as a competitive continent.”

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