City Focus Durban
Business Chief investigates Durban, the main seaport and growing tech-city of South Africa.
Durban, formerly Port Natal, is the main seaport of South Africa and the largest city in KwaZulu-Natal province. Located on Natal Bay of the Indian Ocean, the city was first colonised by European settlers from the Cape Colony traders, who named the site Port Natal in 1824. The city became Durban in 1835, named after the governor of the Cape Colony, Sir Benjamin D’Urban.
It is now the third most-populous city in South Africa, after Johannesburg and Cape Town, and is one of the country’s major sources of tourism due to its extensive, beautiful beaches and subtropical climate. In 2015, Durban was officially recognised as one of the New7Wonders Cities, alongside the likes of Beirut, Doha, Kuala Lumpur and Havana.
Durban’s economic growth
Durban’s port has been the centre of its economy throughout its history; development of the city’s harbour, now one of the world’s major commercial ports, began in 1855. Historically and contemporaneously it serves the economically successful Witwatersrand region, to which the growth of Durban can be attributed.
Durban’s economic development has strong roots in the sugar and processed food industries. It remains the epicentre of South Africa’s sugar industry, the history of which permeates the demography of the city. Shortly after the conception of Durban’s sugar manufacturing economy by British settlers, the colonists imported indentured Indian labourers to work on the sugar farms. Once their period of indenture was over, many of the Indian labourers settled in the city, and now Durban has one of the largest concentrations of Indians in South Africa.
Later, the sugar economy was supplemented by petro-chemical industries, due to their dependence on close proximity to port facilities for importing and exporting products.
Durban has retained influence in the industries which have propelled its economic growth throughout the last 200 years. To date, the South African sugar industry is a world-leading producer of high-quality sugar, and makes an important contribution to the country’s employment levels, particularly in rural areas.
Cane sugar has strong roots in the KwaZulu-Natal region, with nearly 23,000 registered sugarcane growers farming in KwaZulu-Natal and neighbouring Mpumalanga. Through sugar sales in the South African Customs Union region, as well as world market export, the South African Sugar industry generates an annual estimated average direct income of 14 billion South African Rand (US$975.5mn), constituting 5.1 billion Rand (US$355.6mn) in value of sugarcane production, according to the South African Sugar Association website.
Tourism is also one of the key industries in Durban. It is a popular destination for both domestic and international tourists due to its climate, environmental assets, exciting waterfront developments, and well-developed city infrastructure and transport system.
In May 2019, The Mail & Guardian published a report indicating that tourism bookings to Durban increased by 176% since September 2018, thanks in part to investment in new flight routes to the city. Additionally, a 11.3 billion Rand (US$785mn) reformed travel route between KwaZulu-Natal region and Mozambique opened in 2018. The 3,041 metre suspension bridge - the longest in Africa - links the Mozambican capital Maputo to Kosi Bay in KwaZulu-Natal, reducing a six-hour journey time to just 90 minutes.
Durban is also investing in a new 200 million Rand (US$14 million) state-of-the-art, world-class cruise terminal as part of Durban’s Urban Renewal Program, which is aimed at transforming the city centre into an attractive tourist hub. The terminal is due to open in 2020. Tourism contributes to more than 9.5% of the GDP of KwaZulu-Natal province, and the industry expands employment and offers opportunities for businesses of all sizes to participate.
High technology in Durban
While Durban’s economy has more traditional roots, the influence of digitisation and high technology can still be felt in the South African city and the wider KwaZulu-Natal province. South Africa as a whole has one of the largest information and communications technology markets in Africa by value, showing technological leadership in mobile software, security software and electronic banking.
The South African government’s Department of Communications aims to enable the provision of “inclusive communication services” to all South Africans, promoting “socio-economic development and investment” through new technologies. Government plans and budgets include the usage of ICT to facilitate socio-economic inclusion, improve competitiveness and prepare for the Digital Industrial Revolution.
The effect of this is beginning to be apparent in Durban. In September 2019, the Deputy Minister of Trade Industry and Economic Development Department of the Republic of South Africa, Nomalungelo Gina, announced plans for the Durban Aerotropolis smart city. The plan will turn the area around Durban’s King Shaka International Airport into a smart city, with diversified economic activities that will boost the province’s economy.
The Aerotropolis will cover 2,000 hectares of land and 10,000 hectares of green space for expansion, and will create 750,000 jobs. It will be a freight-oriented development, with a world-class cargo facility at its heart, making it a major trade and business centre for Southern Africa. It is purpose-built and will be “one of few developments world-wide which incorporate a 'greenfield' site with additional surrounding land available for carefully planned and controlled expansion,” giving it a distinct competitive advantage over other African destinations, according to its website.
On a more local level, a prominent player on the startup scene in Durban is SmartXchange, which provides enterprise development services to “small, medium and micro enterprises (SMMEs) in the Media, Information Communication Technology and electronics sector.”
Smart Xchange manages a programme which assists in the development of quality, skilled MICTe SMMEs in the KwaZulu Natal region, to build a pool of skilled workers. It works towards upskilling entrepreneurs and young people, partnering with corporates from the MICTe industry, tertiary institutions and the government.
Success stories from the Smart Xchange programme include social enterprise startup TaxiMap, which provides “information on minibus taxi routes, fare prices and hours of operation to all commuters online;” Innovate Logistics, a tech startup which has “utilised technology and smart partnerships to disrupt and remove the inefficiency in the logistic sector;” and EZHealthID, an “innovative, interoperable healthcare solution, to make healthcare easily accessible to all patients and assisting the healthcare practitioner in providing world class care.”
Durban evidently has a burgeoning high-tech scene, with innovative start-ups and a growing supportive infrastructure through both private companies and the government.
For more information on business topics in the Middle East and Africa, please take a look at the latest edition of Business Chief MEA.
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.