Describe your business purpose in four words and win

By Bizclik Editor

Forget the elevator pitch, the UCT Graduate School of Business (GSB) and Knife Capital are running a competition where entrepreneurs must make their business pitch in a single tweet.

If they can do so they stand in line to win a free place on the popular GSB Find Make Grow Realise (FMGR) course running this March.

To enter, entrepreneurs and aspiring entrepreneurs must describe their business purpose in four words and tweet this with the hashtag #FMGR4WordStory by 12pm on Friday 21 Feb.

Keet Van Zyl, Director of Knife Capital, and course convener of the FMGR course says that all great businesses can sum up their core reason for existence in simple terms.

He said: “Some of the first questions a high-growth investor will ask is why does your business exist and what burning need does it address the market. If you can communicate this clearly you have the attention of the investor.”

FMGR also helps entrepreneurs to articulate these key concepts. The popular course brings entrepreneurs and investors together for an intensive two-day process that takes them through the steps of building a high potential business and optimising its potential.

“The FMGR course’s four word story is: high growth investment course,” said Van Zyl. It is also no coincidence that the whole two-day course curriculum is summarised in four words: “Find Make Grow Realise”.

Kumeshnee West, Senior Manager in Executive Education at the GSB says that the FMGR course seeks to build the entrepreneurship and innovation ecosystem of the country because this is a proven way to create sustainable jobs and growth.

According to new data released by Knife Capital this month, the average high potential startup company has plans to increase from six to 16 employees over the next three years while achieving 120 percent year-on-year growth rate.

Van Zyl said he believes that there are many other startups out there with high potential for such growth that can be carefully engineered through initiatives like the FMGR course.

For more info on FMGR course go to http://www.gsb.uct.ac.za/fmgr.

Share

Featured Articles

Top 10 most innovative telecom operators in the Middle East

With Dubai-based Telecoms World Middle East in full swing, we chart the most innovative telcos from the region – and look at how they are transforming

Top 10 fastest-growing Indian companies in the UK

Business Chief takes a look at the top 10 fastest-growing Indian companies in the UK, according to the India Meets Britain Tracker from Grant Thornton

Top 10 workplaces prioritising people and planet in the UAE

Sustainable, flexible, collaborative, tech-driven, and amenities-rich, the office of the future considers both people and planet – here are 10 in the UAE

Top 10 female HR execs leading Saudi’s workplace transition

Leadership & Strategy

Top 10 largest asset managers by AUM operating in the UAE

Corporate Finance

Top 10 female CEOs leading Africa’s biggest businesses

Leadership & Strategy