Nando's screens controversial 'The Last Dictator' TV ad
South African fast food chain Nando's has launched a new controversial festive campaign titled The Last Dictator.
The chicken specialist is renown for producing advertisements focused on current affairs and this time have opted for featuring the downfall of dictators in Africa.
The idea behind the campaign centres on an African dictator who bares a striking resemblance to Zimbabwe leader Robert Mugabe looking at a ‘Muammar Gaddafi’ place name at a dining table.
READ MORE FROM THE WDM CONTENT NETWORK:
Connecting to the internet in Africa: What's next?
Online marketing: What's next for the banner ad?
Aliko Dangote - the ultimate business leader
To read the latest edition of African Business Review, click here.
The figure then reminisces about “good times” with his now deceased “friends”, who resemble Iraq’s Saddam Hussein, Uganda’s Idi Amin Dada and South Africa’s P.W Botha.
The ad is part of the new ‘MealFor6 – Guess who’s coming to dinner?’ campaign and closes with the line "This time of year, no one desrves to eat alone."
You can view the video below:
African Business Review is now available on the iPad. Click here to download it.
Featured Articles
SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology
Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software
To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI