Orange's African football services to expand

By Bizclik Editor

Orange has announced plans to extend its mobile platform ‘football fan club’ programme to additional African countries by the end of the year.

The global telecoms giant will continue sponsorship of football events run by the Confederation of African Football (CAF) until 2016, which includes the Africa Cup of Nations, African Nations Championship and African Youth Championship.

Orange launched the football fan club in April this year, a community-based platform that offers the latest news, games and blogs on CAF competitions as well as European and African football championships.

The company has said it will continue its development of services “specifically designed for football supporters” to help keep fans up to date with the latest news and results.

Read more from the WDM content network:

Attracting and keeping online shoppers in Africa

Africa's highest paid sports stars

Setting the standard for corporate sponsorship

Technology giant Siemens re-organises to excel in African industry sector

 

To read the latest issue of African Business Review, click here

The programme includes a number of dedicated mobile offers specifically designed for Orange customers. These have already attracted over 300,000 customers in 12 countries and will be made available to customers in the other countries by the end of 2011.

Along with information on the Star Africa website, an “SMS Alert” service enables customers to follow a team or a competition and receive goal alerts and match results on their mobile phone.

Various chat-based services are also available, enabling community-members to start discussions and share their passion for football with other fans in the “FFC chat room” or on the Facebook page of the Orange CAN to go review the match.

African Business Review is now available on the iPad. Click here to download it. 

Share

Featured Articles

Abu Dhabi Airports prepares for Terminal A opening

A decade in the making, Abu Dhabi International Airport welcomes 6,000 volunteers to test operational readiness of stunning new Terminal A building

Business Chief expands portfolio with new look and coverage

Business Chief Middle East & Africa launches with fresh new look and extended coverage of the region, with exclusive executive interviews and insights

How Octopus Energy grew to become an industry giant

Octopus Energy continues to grow after a deal was agreed to acquire Shell Energy in the UK and Germany, taking its customer base to almost seven million

Perkbox CEO: How to support employees through tough times

Human Capital

How Middle East is embracing the future of digital finance

Corporate Finance

UAE Lulu Group shifts business for global growth and IPO

Corporate Finance