SA tourism hotspots quick to take up new ticketing system
An innovative and user-friendly paperless ticketing system has been introduced for the first time in South Africa.
Concert and theatre-goers, tourists and music fans can now purchase their tickets to various festivals, events and tourist sites online or via their mobile and simply load their tickets onto their Webtickets card.
The Card, as it is formally known, means you no longer need a printer to print off tickets. And as it’s paperless, it’s not only environmentally-friendly but also speeds up access at venues.
The number of visitors to key tourism sites have increased considerably. Kirstenbosch National Botanical Gardens attracted 6,757 more visitors than in 2012 and the Table Mountain Cableway had a record 120 318 visitors this past December.
Jonathan Wayne, Co-Founder of Webtickets, the market leader in integrated online ticketing solutions in South Africa, said:, “We launched The Card last year and we’ve been very happy with uptake figures and the added convenience it’s offered.
“Especially with the increased number of visitors to tourism sites across South Africa, such as Kirstenbosch, the Table Mountain Cableway and the Two Oceans Aquarium, a smooth-running ticketing access system is crucial and The Card provides seamless entry to visitors with the Webtickets card.
“It fits into your wallet like a credit card, so there’s less chance that you get to the venue and you’ve left your tickets behind”.
Due to the innovative ticketing service, Kirstenbosch has appointed Webtickets as their exclusive ticket sales company for all online Kirstenbosch National Botanical Gardens and Summer Sunset Concert tickets.
For venue operators, The Card can be co-branded for particular events and customers may use it to redeem special promotions at the venue or event.
“This has worked well for events such as the Tuks Varsity Rugby Series, where The Card is both co-branded and being used to monitor access and offer discounts,” said Wayne.
Changing technology has brought about more innovative ticketing solutions for customers and venue operators.
“One of the biggest shifts in online retail is the move to mobile technology with 28 percent of our customers purchasing their tickets via mobiles and tablets. This incredible move to mobile encouraged us to implement a ticketing solution for these shoppers.
Christy Turner, Co-Founder of Webtickets, said:“They no longer have to worry about printing off their tickets; they merely select to have their tickets loaded onto their Webtickets card while purchasing them online.”
The Card can be used to load a variety of tickets, for varying venues and dates, and the tickets will be redeemed electronically upon scanning at the venue.
Another great benefit is that the Webtickets card is transferrable and can be used as a gift card – giving customers the ability to buy event tickets as a gift for a friend or family member.
You can find out more at: www.webtickets.co.za
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.