Safaricom pilots social media messaging app, Bonga

By professo

The Kenyan telecommunication firms, Safaricom, has begun the pilot launch of its new social media app, to be used for messaging.

Bonga, the Kiswahili term for chatting, will link to Safaricom’s mobile money platform, M-Pesa – combining money sending and communicating for its 28mn users.

The app sees the telecom’s move towards the application business as it aims to transform its platform into a form of social media.

Bonga will offer three ways of communication: user-to-user, user-to-business, and fundraising through “social groups”.

“It’s one thing to share information with somebody it’s another thing to make a payment, to send money to somebody,” stated Kamal Bhattacharya, Safaricom’s Chief Innovation Officer, over the phone.

SEE ALSO:

“We want to use this platform to make it much easier ... for people to engage,” he added.

“Our future is to become a platform that enables business in Kenya as well as our consumers to do their work in a different way.”

“Messenger platforms are the most popular apps, the most popular approach on the internet today to bring people together.”

Bonga has been launched as the first product by Alpha, Safaricom’s innovative incubator.

The app is currently being tested by staff before it will be launch for the general public later this year.

Share

Featured Articles

Top 10 largest revenue generating family businesses in MENAT

From the UAE to Turkey, these family firms are the largest by revenue in MENAT and cover everything from energy to entertainment

Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

PwC’s survey shows Middle East CEOs remain upbeat on growth

CEOs in the Middle East are far more optimistic about regional growth than those in North America and Europe, according to PwC’s annual survey

Opinion: “Why we must tackle the digital skills crisis"

Leadership & Strategy

5 Mins With: Kathryn Kaminsky Vice Chair Trust Solutions PwC

Leadership & Strategy

Survey: The Future of Cloud Security in the Middle East

Technology