South Africa gets new slogan to boost tourism
South Africa officially has a new marketing slogan designed to attract more tourists.
'South Africa: Inspiring new ways' will be used to promote the country at home and abroad, approved by the cabinet.
The slogan was devised by Brand South Africa, the organisation in charge of marketing the country and replaces the previous slogan 'Alive with Possibility'.
“We welcome the approval by Cabinet of South Africa's new country marketing slogan. The new slogan is the culmination of many months of research into what thousands of ordinary South Africans believe captures the essence of our country,” said Miller Matola, CEO of Brand South Africa, previously known as the International Marketing Council of South Africa.
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"When we embarked on the development of our new pay off line, our position as the most-developed African economy - spearheading the emergence of the globe's last great market - saw South Africa adopt a brand position expressed in the phrase, 'South Africa - Alive with Possibility'. The world saw the sense of the proposition and investors, businesses and tourists piled into the country - taking advantage of the possibilities.
"South Africa has moved beyond possibility to delivery. Our delivery has necessitated a change in the brand positioning, to keep up with, and lead the way that we are perceived by the world. It is for this reason that we have developed a new brand expression,” he added.
"As a country we continue to inspire both ourselves and the world with unique, new and better ways of overcoming our challenges. 'South Africa. Inspiring new ways' is both a description of the best of our national character, our values and the fabric of our people. It is a challenge to all South Africans: to business, government and civil society to build on our reputation for inspiration and innovation.”
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5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.