Unilvever Ghana launches child mortality campaign
Unilever Ghana Limited has launched a social mission campaign to ‘Help a Child Reach 5’ at the College of Physicians and Surgeons in Accra.
In a bid to promote its ‘Help a Child Reach 5’ hand-washing campaign across Ghana, Unilever-owned Lifebuoy has launched a new variant of its popular soap.
The new Lemon Fresh variant promises to protect from 10 infection-causing germs thanks to its ‘activ naturol’ shield.
The campaign, which debuted in Accra last weekend, aims to reduce child mortality from preventable diseases through improved personal hygiene, according to a report published by Joy Online, and is now targeting mothers and health professionals.
The Managing Director of Unilever, Ziobeieton Yeo said, “Through this social mission, we seek to help eradicate under-5 mortality by promoting basic hygiene behaviors among Ghanaians.”
According to him, “this initiative has been necessitated by the huge numbers of children under the age of 5 across the world, who die each year from diseases that can be prevented by merely making one lifestyle change; washing hands with soap under running water.”
The Deputy Minister of Health, Tina Mensah, has said that the ministry has set the goal to reduce neonatal mortality rate from 32 per 1,000 live births in 2011 to 21 per 1,000 live births by 2018.
Mensah said if Ghana was able to achieve this, it would have reduced neonatal mortality by 5% per annum.
In line with this, she said that the ministry would work with the Ghana Health Service and individual stakeholders to sensitise mothers and caregivers to preventable deaths from diseases including diarrhoea.
Mensah said if well practiced, hand washing with soap could prevent one million unnecessary child deaths and additionally contribute to the achievement of the United Nations Sustainable Development Goal 3, which is to ensure healthy lives and promote well-being for all at all ages.
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.