Sep 23, 2020

Airbus reveals new Zero Emission Aircraft

Environment
zero emission
carbon neutral
Andrew Stubbings
2 min
3 Airbus planes over the sea
Airbus have announced three hydrogen powered zero-emission concept aircraft...

Aerospace multinational Airbus have unveiled three new zero-emission concept aircraft, powered by hydrogen. The trio - all codenamed 'ZEROe' will be the world's first zero-emission commercial airliners and are set to take to the skies in 2035. 

Each concept employs a different approach to zero-emission flight utilising various technology and aerodynamic configurations, although they all use hydrogen as their primary source of power. Airbus believes hydrogen holds exceptional potential as the clean aviation fuel which will provide a solution for aerospace amongst other industries to meet climate-neutral targets. 

 “This is a historic moment for the commercial aviation sector as a whole and we intend to play a leading role in the most important transition this industry has ever seen. The concepts we unveil today offer the world a glimpse of our ambition to drive a bold vision for the future of zero-emission flight,” said Guillaume Faury, CEO of Airbus. “I strongly believe that the use of hydrogen - both in synthetic fuels and as a primary power source for commercial aircraft - has the potential to significantly reduce aviation's climate impact.”   

The transition to hydrogen will be a large undertaking and require investment and support from not only the entire aviation industry but governments too. Increased funding for research & technology, digitalisation, and mechanisms that encourage the use of sustainable fuels will be key, alongside the renewal of airport infrastructure for refueling and the transport of hydrogen. 

Currently, emissions from the aviation industry account for roughly three per cent of the European Union's total greenhouse gas emissions and more than two per cent of global emissions, according to the EU Commission . Investment into hydrogen is now deemed to be critical in order for the region to achieve its target of being entirely carbon-neutral by 2050. In order to fulfil this commitment, a new European Clean Hydrogen Alliance has been formed and plans to invest up to 430bn Euro by 2030 to upscale the hydrogen value chain across the continent.  

Airbus engineers are set to commence work on hydrogen demonstrator programmes over the coming months to test hydrogen fuel cell and hydrogen combustion technologies the aim being to have a full-scale prototype aircraft ready by the late 2020s. 

 

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

GfK
VMware
3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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