APO Group and Africa Tech Now join in Las Vegas to raise Africa’s visibility
The organisers of Africa Tech Now, International Boost, and APO Group have announced the signing of a strategic partnership.
The collaboration aims to give large-scale visibility to up and coming African tech companies and delegations participating in Consumers Electronic Show.
Between 9-12 January, more than 170,000 technology aficionados and private and public-sector stakeholders – including startups, key tech influencers, industry leaders, and government officials – will join in Las Vegas to discuss and discover the latest innovations.
This will lead to networking between investors, strategic partners, and potential buyers.
“There are more than 300 innovation and tech hotspots in Africa and a huge reservoir of tech-savvy talents but the lack of market awareness limits their ability to take off,” stated Christian Pineau, CEO of International Boost.
“When we thought up Africa Tech Now, we wanted to create a unique environment conducive to the promotion of local champions and exchanges to facilitate business development.”
Africa Tech Now has made it their priority to hold African technology companies in the limelight during the four-day event. It will focus on the continent’s accelerator programmes and startup communities, and allow companies to present their Africa-oriented products.
“Although 77 African start-ups raised an impressive $366.8m in investment last year*, there is still a plethora of future ‘Steve Jobs’ and ‘Mark Zuckerberg’ looking for financial support to see their dream come true. It gives us pride to be part of the Africa Tech Now initiative; to actively contribute to propelling young driven entrepreneurs to stardom,” said Nicolas Pompigne-Mognard, Founder and CEO of APO Group.
With International Boost, we share the same vision of bringing to the fore Africa’s Innovation Revolution. As the media relations expert in Africa, it is our duty to convey the information and allow African delegations to increase their presence on the international stage.”
International boost will use its media relations to provide greater international exposure Africa’s digital sector and local tech entrepreneurs.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”