May 19, 2020

Creative Week in Durban gets Facebook backing

South Africa
Facebook
Durban
Mobile
Fran Roberts
2 min
Creative Week in Durban gets Facebook backing

Facebook is once again throwing its full support behind young, digital talent in South Africa, with a busy programme of events for Loeries 2017 Creative Week.

The world’s largest social media community is sponsoring the Student Category of The Loeries Awards for the second year running, as well as hosting workshops and hackathons to help upskill young South African creatives in the latest practices for digital marketing and advertising.

“At Facebook, we are passionate about helping talented young creatives across Africa and the Middle East to develop their skills and deliver great concepts that help brands to grow, while entertaining and informing the community.

“Africa and the Middle East’s emerging digital creatives represent a powerfully diverse pool of talent one that holds the key to reaching the next billion people,” said Nunu Ntshingila, Facebook Africa Regional Director.

The Loeries Creative Week is ongoing in Durban and it is the biggest gathering of the creative industry in Africa and the Middle East.

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Upcoming highlights scheduled for Facebook’s Loeries Creative Week include:

- Seminar of Creativity with Facebook Live, 18 August: Facebook’s Head of Creative Shop for Middle East and Africa (MEA), Weera Saad will be speaking at the Seminar of Creativity.

Exploring mobile as the new creative canvas and how Africa can be driving innovation through its use, the Seminar will also be shown on Facebook Live to encourage conversation around mobile and creativity.

- Student Category Award, 19 August: New this year, is Facebook’s very own award –‘The Facebook Challenge’ in the student category of the Loeries Awards.

This recognises and celebrates the achievements of the next generation of creative professionals who are redefining creativity on mobile. Awarded to a student campaign that creatively addresses gender equality using mobile video, the winning entry will be announced on Saturday evening.

“I am excited to be part of the journey that Facebook and the Loeries have embarked on to invest in and grow the next generation of creatives,” said Saad.

“It will be a pleasure to speak to young creatives in the region about how they can use mobile and video platforms to build connections, conversations and communities.” 

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
Netnumber
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.

 

NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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