Jul 13, 2020

Dell Technologies: the importance of digital transformation

Digital Transformation
Georgia Wilson
3 min
Dell technologies and Pirelli agree that the acceleration of digital transformation is necessary in order to prepare for future disruption...

During the Global Manufacturing and Industrialisation Summit, Dell technologies along with Pirelli agreed that the acceleration of digital transformation is necessary to prepare for potential future disruptions. “While companies that embarked on digital transformation programmes years ago are now reaping the rewards and successfully navigating the disruption caused by the pandemic, those that didn’t will fall further behind unless they invest in technology,” commented Global Manufacturing and Industrialisation Summit (GMIS).

Those on the panel agreed that although COVID-19 has been harsh, there will be valuable lessons learnt from the crisis, which will encourage investment in advanced technologies - particularly artificial intelligence (AI) - to future proof their organisation. The panel also agreed that stronger collaboration between governments and multinationals will be essential in order to prevent the digital divide widening and potentially leaving behind developing countries.

With the disruption caused by the pandemic increasing the importance of AI technology Dr. John O'Shea, Proactive Business Intelligence and Transformation, Dell Technologies, highlighted its ability to optimise business processes. “You have to gather more insights using AI, machine learning, and deep learning, so you can better prepare yourself for the future,” he commented.

Agreeing with O'Shea Pier Paolo Tamma, Senior Vice President & Chief Digital Officer of Pirelli, noted that the company’s digital transformation programme has provided the data and insights it requires to adapt the capacity of its manufacturing plants as well as adjust its supply chains to future demand trends. “We are working with artificial intelligence in order to optimise production, planning, and ultimately the efficiency and effectiveness of our sales force in order to address where demand will be generated,” he said.

While Dell Technologies and Pirelli are major organisations Dr O’Shea and Tamma believe that small and medium enterprises (SMEs) can also learn from the pandemic to adapt, and should look to invest in AI capabilities that have been proven to be successful in delivering insights. 

“Thanks to our industrial IoT solution we are progressively connecting all the machinery that we have in the plants and applying real time data analysis with machine learning technology. The impact on the quality and the effectiveness of the production is very high. So there is a good business case to invest in this area.”

Alongside AI, Dr. O’Shea detailed the important role connectivity has played during the pandemic to allow businesses to maintain their operations, and that continuation to roll out 5G would be crucial for businesses with digital transformation programmes. 

“Having the balance level infrastructure of the networks is very important so 5G is going to be crucial moving forward. But you have approximately 46% of the global population that has no internet connection,” commented Dr. O’Shea.

“I think the pandemic has opened our eyes more and given us more empathy in relation to how we come together as humanity. I would say we need more collaboration in relation to governments coming together and discussing economics.”

The panel also discussed the potential opportunities digital technology can provide in order to mitigate the risks of a second wave or another crisis. “What we’ve learned this year from applying digital technology in the industrial and manufacturing process is that we can leverage the power of data more and more to make better decisions. Having the possibility to understand what is happening in each part of your company in real time and take the right decisions, this is a very big game changer and I think this is the way to enhance your business and adapt to what is happening in the market,” added Tamma.

For more information on business topics in Europe, Middle East and Africa please take a look at the latest edition of Business Chief EMEA.

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Jun 16, 2021

NetNumber: Time for a cloud-native transformation

Virgin Mobile MEA
3 min
Matt Rosenberg, Chief Revenue Officer at NetNumber, discusses how cloud-native architecture is accelerating the transition to 5G for telcos

NetNumber is accelerating the transition in the telecom industry to 5G as it starts a shift to cloud-native architecture to address the fast-paced demands of global subscribers and businesses.

NetNumber is offering the industry’s first cloud-native platform designed to ensure InterGENerational™ network performance addresses both the legacy and next-generation requirements of telecom networks. 

“NetNumber has developed the industry’s most robust cloud-native, InterGENerational platform that addresses both the legacy and 5G requirements of telcos,” said Matt Rosenberg, Chief Revenue Officer of NetNumber.

The platform provides vertical and horizontal scale-out with low latency, coupled with a suite of data replication capabilities, which provide flexible architectural options that can evolve with the changing network over time.

“Cloud-based solutions from other vendors tend to be limited in terms of supporting particular network generations or protocols. We’ve created our latest platform TITAN.IUM to allow customers to take any generation of applications, any generation of legacy services and protocols and move them into the new world of cloud-native architecture,” said Rosenberg.

“This is a really important part for a carrier to harmonise their network, bring data services together, bring legacy with new together in order to make a more effective and efficient network, as well as reduce their cost as they scale forward,” he said.

Established in 1999, NetNumber has fostered a strong team environment that leverages the industry’s best skills to offer software solutions tailored for carriers of all dimensions. Based outside of Boston and with presence in over 20 countries, the company delivers a range of products that address all generations (2G, 3G, 4G, 5G) of network functions in the core network, deep rooted security products and services, STIR/ SHAKEN and set of options around data services in more than 90 countries.

Steeped in experience in building telecom solutions, software, protocol stacks, and integration of third party tools, the company’s development organisation has proven to supply to the industry with the most reliable and flexible solutions on the market.

“At NetNumber, we focus on our core competencies – we are dedicated to providing industry expertise in signaling, routing, security, subscriber management and data services. We provide customers a strong ROI through platform-based solutions that reduce Capex and Opex in the long-term,” commented Rosenberg.

Five reasons why customers choose NetNumber:

  • Expertise -  NetNumber has experts with deep knowledge in signaling/routing, security, and subscriber database management.
  • Integration - An industry-first platform brings together domain services, applications, security, and global data services.
  • Scale - NetNumber has the ability to seamlessly increase network efficiency using vertical and horizontal scaling.
  • Speed - World-class solutions have the power to help companies create new service offerings and accelerate time to ROI.
  • Savings - Customers enjoy significant savings in capex and opex, flexible deployment models, and investment protection.


NetNumber and Virgin Mobile MEA

“We're very proud of our partnership with Virgin Mobile MEA as they've taken the concept of the InterGENerational platform into their regional network strategy,” commented Rosenberg. “That’s accelerated how they develop exceptional services across the Middle East and Africa region. 

“We work with them hand-in-hand to deliver multiple applications onto our platform which has enabled them to provide exceptional, advanced and innovative services to their customers across the Middle East, who demand high quality services. 

“What they've really taken advantage of is scale. What I mean by that is they are putting multiple generations of applications and services onto the same platform and distributing that data across their network. That has resulted in an advantageous position of time to market and operational savings. 

“Rather than having different applications for many different vendors that cause operational chaos, they've been able to consolidate that and reduce their operating costs by having everything on one common architecture.  We’ve had a long-term relationship with Virgin Mobile in Saudi Arabia, and recently signed an agreement with Virgin Mobile in Kuwait.”

Rosenberg says that with these solutions, Virgin Mobile MEA can take advantage of getting to the market much quicker and faster—which is what today’s discerning customer demands.

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