European businesses are missing revenue due to inefficient technology, Ricoh study shows
Ricoh Europe, a global technology specialist leader, has revealed the results of a study which analyses the scale of missed revenue from poor technology access for European mid-sized businesses.
The results show that 90% of business decision-makers from companies in the UK, Germany, Italy, France, and Spain identify lack of technology access as a cause of missed revenue. The average amount of potentially missed revenue for each organisation is €13mn.
All-in-all, European mid-sized businesses thought that a mean of 15% of revenue was missed due to insufficient access to technology. The percentage of missed revenue across nations varied as follows:
- Italy – 18%
- UK – 15%
- Germany – 18%
- France – 11%
- Spain – 13%
The main reason for the lack of access to technology was, according to respondents, inefficient deployment and training. 42% said this was a key issues.
Other issues include technology vendors not offering the right products and services (33%), while 32% thought their IT teams didn’t identify new and interesting products and services.
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The biggest issue came down to the technology itself and the support offered, with 12% of respondents stating their business didn’t have access to better technology thanks to cost constraints.
Javier Diez-Aguirre, Vice President, Corporate Marketing, Ricoh Europe said: “Despite the vast range of technology that is available to organisations, it is clear that mid-sized businesses across Europe do not feel like they are getting good value from their choices. Improved efficiencies and better collaboration and communication between staff are crucial constituents of making a successful business. Our research makes clear that the tech industry has a responsibility to help mid-sized businesses realise these benefits in full.”
It’s not all doom and gloom for mid-sized businesses in Europe: 79% achieved or exceeded sales targets at mid-year. Nearly all respondents also felt technology had contributed to their success, with improvements in collaboration between staff cited as the biggest reason for success (59%) followed by helping to save money (53%).
For businesses that didn’t achieve their targets, the main reason was the macro-economic environment (33%).
For more information, visit Ricoh’s website: www.ricoh-europe.com
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”