GoDaddy to help SMEs in the MENA region amidst COVID-19
GoDaddy, an empower of entrepreneurs around the world has launched its first local digital marketing campaign featuring Baris Arduç to inspire SMEs within the MENA region.
The current impact of COVID-19 is creating unique challenges for SMEs, as a result GoDaddy is responding by working to minimise the economic impact for its customers via free tools and ensuring its services are always available.
GoDaddy’s recent campaign features real cases of customers who have taken their operations online by utilising GoDaddy’s services. As well as explaining what different types of organisations have in common when it comes to harnessing digital technology, which increases opportunities and drives connectivity. GoDaddy’s services offer tools tailored for different needs and levels of technical knowledge.
The company offers small to medium enterprises (SMEs) and entrepreneurs in the Middle East and North America (MENA) region with the tools they need to create digital identities and drive growth.
“The entrepreneurship ecosystem today is facing challenging times, and many are going online to help keep their doors open across the MENA Region and Turkey. And now, more than ever, we are committed to helping them leverage an online presence for their businesses,” commented Selina Bieber, Senior Regional Director for Turkey, MENA and South Africa, GoDaddy.
“We hope that with this campaign more people can start to take advantage of what the online world has to offer. For example, GoDaddy Websites Marketing online tool is an easy and affordable way to create a professional website and start promoting a business online. We are pleased to have Baris on board to help tell the behind-the-scenes stories of our everyday heroes, and inspire small business owners across the MENA Region and Turkey.”
For more information on business topics in the Middle East, please take a look at the latest edition of Business Chief EMEA.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”