Groupe PSA opens 'Digital Factory' to power its digital transformation
Groupe PSA has unveiled its new 'Digital Factory' at its Poissy plant, the latest step in its digital transformation initiative.
The French automotive manufacturer, which owns the likes of Peugeot and Citroen, has built different areas of expertise into the site such as data, connected devices and customer service technologies.
The customer-centric part of the 'Digital Factory' will be a digital production centre pooling all skills and providing each of its brands with the best technologies for enhancing the online experience, while the data factory will examine how its businesses can use data to optimise their operations.
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Its connected services arm of the factory will concentrate on developing connected-services solutions by implementing the new “Commodore” project, one of the modules on Groupe PSA's Internet of Things (IoT) platform.
"The 3,000 square-metre renovation was completed in record time here at the plant," said Christophe Rauturier, the firm's Chief Digital Officer. "The new space is designed to accommodate the Digital Factory’s operations with a dynamic, modular and colourful layout. It stimulates creativity, agility and breaks down silos in our business by bringing together all the skills needed for digital production."
Groupe PSA is building its digital transformation around four key pillars: increasingly personalised customer experiences, a rise in online sales and connected services, better process efficiency and the adoption of digital technology among employees, with the aim of increasing revenues by 15% by 2021.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”