Monoprix set for Sarenza acquisition, digitalisation of its business takes shape

By Johan De Mulder

French retail giant Monoprix is closing in on the full acquisition of online shoe retailer Sarenza, revealed a joint statement on Monday.

Monoprix, owned by Casino Group, is eager to make more of a mark in e-commerce and sees the merger with Sarenza - which rakes in €250mn worth of sales a year - as a big step towards its digitalisation.

Sarenza, which is based in Paris, will benefit from Monoprix's reach in the French market, particularly in urban areas where it has struggled to have as much of an impact. 

See also:


Towards the back end of last year, Casino Group struck an agreement with British online supermarket Ocado to develop an e-commerce platform that can be utilised by its businesses, such as Monoprix.

"In our city-centre locomotives stores, Monoprix uniquely combines a food offering, a non-food offering and innovative services. It is perfectly logical to recreate this complete offering online," said Monoprix's Chairman Régis Schultz.

"After the agreement with Ocado last November, which reinforces our leading status on food delivery, Monoprix will position itself, with Sarenza, as a major player in non-food e-commerce."

Sarenza's CEO Stéphane Treppoz added: "We are very pleased with this integration project, allowing us to join a major distribution group and to expand our product offering by leveraging the expertise of Monoprix, one of the most cutting-edge, innovative and popular brands among French people."

Share

Featured Articles

Age of the CISO – a new chapter for cyber security

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Exclusive: Making the UAE a global force in cybersecurity

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on plans to build the world’s most secure digital society for a safer society

UAE cyber leaders – back to basics to prepare for the future

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the future of cybersecurity

Top 10: Procurement & Supply Chain LIVE speaker highlights

Leadership & Strategy

10 apps to improve wellbeing on World Mental Health Day

Leadership & Strategy

Meet the COO: Brook Sims of MAC Diversity Recruiters

Leadership & Strategy