Ooredoo Launches Breakthrough Services in Myanmar
Ooredoo officially launched its mobile services in Myanmar with a celebratory ceremony held in the country’s capital city, Nay Pyi Taw.
It marked the first time that affordable telecommunications services have been made accessible for Myanmar’s people, as well the first time in the country’s history that access to the internet via a mobile device has been widely available.
Ooredoo has currently launched in the country’s three major cities and surrounding regions, initially covering 68 cities and towns and 7.8 million people. The network will rapidly extend beyond these three main cities to include 25 million people by the end of the year, as the company brings the benefits of connectivity to as many people as possible.
Ooredoo has achieved a world first by rolling-out a new network using next generation UMTS900 technology, which offers customers in Myanmar a world-class 3G service with crystal clear voice calls and fast internet, as well as providing a solid foundation for a future move into 4G services.
H.E. U Myat Hein, Union Minister of Communications and Information Technology, said: “Today’s event marks a turning point in our country's development, a truly historic moment.
“Over the past few years, the Union Government and Ministry of Communications and Information Technology have worked hard to lay the foundations for the creation of a competitive telecommunications landscape that serves our people.
“With the introduction of Ooredoo’s services, our citizens will have an opportunity to choose the operator and services they use based on the quality of service, price and customer care. This will be a highly competitive market as our people are hungry for world-class communications services at affordable prices.”
During the launch ceremony, Dr. Nasser Marafih, Group CEO, Ooredoo, commented on the company’s success in Myanmar since winning one of two commercial telecom licenses in 2013.
Highlights in the past 12 months included constructing the towers that deliver next-generation technology and its life-enriching benefits, creating employment opportunities for Myanmar’s people and engaging with communities across the country as the company works to become part of the nation’s everyday life.
Marafih said: “A little over a year ago, we committed to breaking down all the barriers that limited the people of Myanmar’s access to high quality voice calls and a fast internet experience.
“One of the many reasons we are excited to be here in this wonderful country is that we strongly believe everybody has the right to experience the life-enriching benefits of mobile technology and the internet.
“We connect families and communities, we power innovation and we help youth fulfil their potential. Our vision is to enrich the lives of all the people of Myanmar and from what I have seen of the past two weeks we really are starting to deliver on this vision.”
With Top-Up vouchers available from just $1, and for sale at 30,000 outlets across the country in addition to the 6,500 dealers selling Ooredoo SIM cards, the company is focused on ensuring accessibility for all.
The company also announced plans for a range of life enhancing services that will support the nation’s high demand for education, help improve maternal healthcare, provide solutions to help the country’s unbanked and supply technology that will improve the productivity of the nation’s large agriculture sector.
Microsoft: Inspiring women in tech
Microsoft is partnering with Telia in Finland to deliver an evolving customer experience; one made up of rich H2H (human-to-human) interactions. “We need to stay relevant with our customers with the right message on the right channel and at the right moment,” says Microsoft Finland’s CMO Janina Backlund. “The values a company represents are having a growing impact on this scenario.”
How those values are communicated is very important, believes Backlund. “You can't simply copy/paste value messages on top of something. They need to be authentic so you go to market in a way that matters to the audience you want to engage with. And those values need to be lived upon in the company’s everyday life; we really need to walk the walk, not just talk the talk.”
Surface the Women
Microsoft has been running its #SurfaceTheWomen campaign for three years now; in tune with Telia’s aim to have 40% of its leadership roles allocated to women by 2023. “Gender equality is a conversation that needs to progress. Diversity and inclusion are written into our DNA at Microsoft,” explains Backlund. “These are core values grounding the way we develop our technology which needs to be accessible for everybody. Microsoft’s offering needs to represent the diverse audiences we aim to serve. This extends all the way to the teams we recruit; which must represent those same customers. It's difficult to create innovations that are actually meaningful for our end users if we don't make sure the teams developing them are diverse and value inclusion.”
Women in Tech
“#SurfaceTheWomen has given women in tech a platform and a voice to tell their stories,” adds Backlund. “It can open the industry for other women. For example, this year, we were very much focusing on the different myths that are related to the industry from a female perspective. We’re tackling the misconception that you need to have a certain kind of background to be able to build a career in tech. Women can come from all walks of life and #SurfaceTheWomen provides the opportunity to tell that story, share the backgrounds they have and talk about their career in technology. Ultimately, we aim to inspire other women to make that leap forward with their careers in tech.”
“Our partnership with Microsoft is very important to us. They offer us a strong foundation for digital services and modern, digital workplace solutions and to our customers. Customer expectations in this kind of environment (the global pandemic) are all about employee productivity and satisfaction. We are also very focused on data security and our IT assets. Microsoft workplace solutions combined with our offering enables us to offer customers services that help them improve employee productivity and customer satisfaction.”
Kirsi Kantele, HR Director, Telia