Aug 18, 2020

Quality Importers: Unlocking Customers’ Business Potential

Supply Chain
Jack Grimshaw
2 min
Quality Importers: Unlocking Customers’ Business Potential
“Our Business Is How We Do Business” is Quality Importers motto. We’re taking a closer look at the company here to learn more about it...

As a B2B product innovator for some of the world’s most iconic, recognisable international brands, Quality Importers delivers an impr essive suite of innovative distributing services to its clients. Quality Importers (QI) also is representative of a significant number of global manufacturers, all of which are specialists in the wooden-ware, plastic injection molding, metal stamping, and product packaging industries.

QI states that its mission is to unlock the potential of its customer’s businesses. Building on a solid foundation is essential to achieving success in that field. For more than 20 years, QI has built on its experiences and continuous annual growth to develop an internal infrastructure and impressive network of global partnerships, capable of ensuring that all of its customers can succeed in calmer conditions. 

The QI suite of solutions can also deliver more prosperous results for customers, despite the complex and unsure times in the political and economical climates, whilst most struggle with the issues presented by these disruptions. 

Ensuring that production and deliveries are kept on schedule can help companies maintain inventory levels that are healthy and positioned well for growth, whilst external threats to supply chain networks, often caused by economic uncertainties, can be mitigated. The secure organisational structure brought to businesses by is a proven process and experience, successful at ensuring the supply chain will continue on to its distribution channels. 

Through the close monitoring of production and deliveries, QI can ensure that schedules are always met and adhered to. With tight control and full transparency and visibility on costs, combined with minimised external threats through effective management of economic uncertainty surrounding tariffs, it can also provide greater security and control to supply chain networks.

The company’s solutions can also provide inventory levels that are positioned to be grown and optimised, whilst the cash flow is preserved, further improving cost savings and control over spend. The ability to execute accurate, effective decision making, with a strong sense of urgency and a guarantee over the accuracy of the decisions, has an impact that cannot be underestimated for businesses.

With a strategy to invest into business when times are uncertain, QI has seen significant returns. The company has taken its products and services to the next level, with a significantly sizeable investment into cloud-based systems, with ERP and other resource management tools, all impacting the company’s services.

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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