Robot wars: Will electric car giant Tesla win the race to launch the first fleet of robotaxis?
Tesla’s CEO Elon Musk has made a bold pledge – to put 1 million driverless ‘robotaxis’ on US roads by 2020.
Some experts remain sceptical about whether Elon can deliver his promise. If he does deliver, Tesla’s value could increase significantly, meaning now may be a good time to buy Tesla shares.
With Tesla’s share value currently at 228.9 (July 1st) it saw an increase of 4% recently, largely due to the analyst prediction of the electric car manufacturer doubling up the number of deliveries for its new Model 3 vehicle.
After his bold driverless taxi pledge, Musk may decide a stepping stone to achieving this goal could be to launch a human-driven ‘Tesla Network’ rideshare service, via the Tesla app. This would put Tesla in direct competition with existing rideshare services already available from Uber and Lyft.
Uber and Lyft are also in the race to make driverless cabs commonplace, so the competition is heating up. Uber and Lyft are expected to deliver on their own, perhaps more realistic, deadline of owning a fleet of driverless cabs within the next five years.
Driverless cars, once the stuff of science fiction movies, could be a regular sight on US roads within the next few years, as big businesses ramp up their efforts to become the first to market. Uber demonstrated its own driverless car, the Volvo XC90 SUV at its recent annual Elevate summit. It will be conducting on-road testing of the new vehicle as early as next year.
Uber’s driverless fleet will have computerised breaking and steering systems, plus back-up battery power and a back-up system to stop the car if its primary control systems fail. driverless cars are already being tested on roads in Pittsburgh, but Uber suffered a catastrophic setback in its development of driverless technology, when one of its driverless cars was involved in a fatal accident in Arizona in 2018.
Most driverless car manufacturers are aiming to use LiDAR technology (Light Detection and Ranging) which will be combined with cameras and radar to navigate the roads. Not Tesla though, Musk claims the LiDAR technology is an unnecessary expense, and plans to use an eight camera system for a 360 degree view of what’s going on around the vehicle. Tesla also claims that in two years’ time it will be manufacturing cars that have no requirement for pedals or steering wheels.
And there’s another competitor in the race too. Waymo, originally Google’s driverless car enterprise, is now a standalone driverless car start-up, which is aiming to develop the ‘world’s most experienced driver’ and was recently valued at $100 billion.
There is one big hurdle that is yet to be overcome by all contenders though, and that is regulatory and Government approval. Electronic vehicles and driverless cars have met resistance and lobbying from many angles, from the Koch brothers battling against unfair taxes to the automotive retailers calling for a ban in direct sales.
Whoever wins the race to put robotaxis on the road, one thing is for sure - robotics generally, not only in automotive, is now a massive growth market, with experts predicting a threefold increase within the next decade. It’s an exciting time for the industry and presents a wealth of investment opportunity.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”