May 19, 2020

Shopbox improves productivity with strategic partnerships

Nell Walker
2 min
Shopbox improves productivity with strategic partnerships


Danish startup company, Shopbox, has partnered with Microsoft and Hewlett Packard to develop the world's fastest cloud-based checkout counter. The system is known as a POS - Point-of-Sale - system, allowing high-speed and hyper-effiient payment transactions within the hospitality industry.

Along with its partners, Microsoft has invested around 300,000 Euros in developing a Windows 10-compatible version of the Shopbox system, so that it can run on tablets which use Microsoft's OS. 

Christian Zigler, Founder and CEO of Shopbox, said: “We have improved the speed of checkout by at least 25% percent compared to other very fast solutions out there. This is huge when you’re a business that has to cater a ton of people in no time. Our first customer is a large and well-known venue who desperately wanted to offer faster transactions - we made that happen, as well as offering all the other benefits of a cloud-based POS. For a young, ambitious startup it feels great to be able to outperform the old guys."


Shopbox has previously only been available on iOS, but working on a more accessible platform with Microsoft and HP will allow for a huge boost to business.

Every element of the process is opitmised, from the software to the credit card terminal itself. This is guaranteed to help the business venues Shopbox is targeting with its latest offering, for whom transaction speed is crucial to maximizing turnover and making customers happier.


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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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