May 18, 2020

Strata Signs 10 Year Deal with Premier Composite Technologies to Supply Airbus A380 Parts

Hospitality
Digital Transformation
Accra
Kempinski Hotels
Bizclik Editor
1 min
Strata Signs 10 Year Deal with Premier Composite Technologies to Supply Airbus A380 Parts

Aeroplane parts manufacturer Strata has signed a 10-year deal with a Premier Composite Technologies (PCT) for Airbus A380 components as it continues to enhance its lean and local influence on the sector.

The company currently supplies parts to Airbus A330, A340 and A380 aircraft, and the $16.5 million deal with PCT will see the treatment of composite materials for the production of flap track fairings outsourced.

The move will result in the freeing up of 400 square metres of factory floor space for Strata, allowing extra material manufacturing going forward. It will also deliver important savings in terms of both time and money.

Over the past 12 months, Strata has procured nearly a third of its supplies from local companies in a bid to make its supply chain more efficient, and its operations have been rewarded with deals with both Airbus and Boeing towards the end of 2013, totalling $5 billion.

Strata Manufacturing’s Chief Executive, Badr Salim Al Olama said: “At Strata, we constantly work towards building a local supply chain which will enable us to reduce risks and outsource some of the company’s non-core operations, allowing us to focus more on value added operations.”

PCT also plans to bid for A330 parts production as well as Boeing programmes, while also being added to Airbus’s official approved supplier list.

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May 12, 2021

Microsoft: Inspiring women in tech

Microsoft
Tella
3 min
Microsoft in Finland’s CMO Janina Backlund understands the value of diverse teams that represent the customers served and reflect audience needs

Microsoft is partnering with Telia in Finland to deliver an evolving customer experience; one made up of rich H2H (human-to-human) interactions. “We need to stay relevant with our customers with the right message on the right channel and at the right moment,” says Microsoft Finland’s CMO Janina Backlund. “The values a company represents are having a growing impact on this scenario.”

Value-Based Marketing

How those values are communicated is very important, believes Backlund. “You can't simply copy/paste value messages on top of something. They need to be authentic so you go to market in a way that matters to the audience you want to engage with. And those values need to be lived upon in the company’s everyday life; we really need to walk the walk, not just talk the talk.”

Surface the Women

Microsoft has been running its #SurfaceTheWomen campaign for three years now; in tune with Telia’s aim to have 40% of its leadership roles allocated to women by 2023. “Gender equality is a conversation that needs to progress. Diversity and inclusion are written into our DNA at Microsoft,” explains Backlund. “These are core values grounding the way we develop our technology which needs to be accessible for everybody. Microsoft’s offering needs to represent the diverse audiences we aim to serve. This extends all the way to the teams we recruit; which must represent those same customers. It's difficult to create innovations that are actually meaningful for our end users if we don't make sure the teams developing them are diverse and value inclusion.”

Women in Tech

“#SurfaceTheWomen has given women in tech a platform and a voice to tell their stories,” adds Backlund. “It can open the industry for other women. For example, this year, we were very much focusing on the different myths that are related to the industry from a female perspective. We’re tackling the misconception that you need to have a certain kind of background to be able to build a career in tech. Women can come from all walks of life and #SurfaceTheWomen provides the opportunity to tell that story, share the backgrounds they have and talk about their career in technology. Ultimately, we aim to inspire other women to make that leap forward with their careers in tech.”

Testimonial

“Our partnership with Microsoft is very important to us. They offer us a strong foundation for digital services and modern, digital workplace solutions and to our customers. Customer expectations in this kind of environment (the global pandemic) are all about employee productivity and satisfaction. We are also very focused on data security and our IT assets. Microsoft workplace solutions combined with our offering enables us to offer customers services that help them improve employee productivity and customer satisfaction.”

Kirsi Kantele, HR Director, Telia

 

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