What to expect at Mobile World Congress 2017
Mobile World Congress 2017 is fast approaching. As the world’s largest gathering for the mobile industry, it’s a turning point in the year where we uncover the latest trends and insights for the industry.
The explosion of mobile devices and the Internet of Things (IoT) has created a huge amount of digital information about each of our lives, flowing freely across multiple devices. Combined with accelerating broadband speeds and our growing reliance on digital services, consumers’ data becomes a prime target for cybercrime – the cost of which is growing every year. In 2015, it totalled $400 billion (Lloyds of London), but by 2019, it is expected to rise to $2 trillion (Juniper Research). Such an escalation of the security threat demonstrates that people desperately need a simpler, more secure way of navigating the digital world, while protecting their identity and information.
At Mobile World Congress this year, we expect to see several key trends and services that will tackle this challenge head on.
Mobile identity helping ensure our ‘digital wellbeing’
The solution lies in our pockets. Mobile phones provide an ideal mechanism for protecting our identity and online assets. In 2017, secure mobile identity will play a critical role in helping us live a safe, secure digital life. It will become a shield for protecting our personal information, as well as vehicle for conducting secure transactions. In fact, according to Deloitte’s recent TMT India Predictions 2017 report, mobile identity authentication methods like the GSMA’s Mobile Connect are already growing in popularity because they remove the need to remember multiple username and password combinations. Mobile identities will become integrated in more business and consumer services, expanding the use of identity credentials in an ever growing, smarter ecosystem.
At the same time, mobile identity will be key to building trust in the digital ecosystem. This is vital if businesses want to earn and retain their customers’ loyalty, an increasingly important currency for all kinds of business. For the mobile environment, the importance of trust was emphasised in a recent MEF survey revealing 85% of consumers took some kind of action over a mobile app because of privacy or security concerns, and 52% deleted an app for the same reasons (MEF Global Consumer Trust Report 2016).
Gen Y and Z relying on their mobile identities
Generation Y and Z, the mobile generations, will exert substantial influence in the market this year. Generation Y’s global spending power is estimated to be $2.45 trillion (Youbrand), while Generation Z, the generation that has grown up on social media, will expect even more ‘on demand’ services to be instantly available through their mobile devices. These are the generations that rely on their mobile phones for everything, driving the need for the industry to provide a smarter, easier, and more secure mobile experience. These generations will demand mobile-only businesses, making decisions based not just on their needs, but also on their feelings and beliefs. Getting mobile identity right for these audiences, with a simple secure user experience, will make the difference between capturing this substantial market - or missing this demographic wave entirely.
Biometrics: going mobile, going mainstream
Telstra Research compared the usage and perceived strength of different kinds of authentication methods, and there were some clear winners (Telstra Research). Physical biometrics and multi-factor authentication were perceived as the strongest kind of authentication, yet had the lowest penetration in the market. This unfulfilled demand is expected to be behind the trend for these types of authentication. In 2017, as well as growth in multi-factor authentication, more solutions are expected using ‘behavioural’ biometrics, where a collection of measurable behaviours, such as how we walk, or our route to work, could be used to recognize and verify identity.
It’s easy to get swept up in the excitement of new devices and services. But as our digital lives grow and become more complex, we have a responsibility to think more carefully about the role mobile plays in securing and simplifying our online lives. Mobile World Congress will be a crucial moment for this, where we will see the latest innovations that will make this secure future a reality.
Grupo Espinosa: 70 years of constant evolution
Founded in 1952, Grupo Espinosa has been relentlessly supporting the publishing industry with producing more than 100 million copies every year – whether its books, magazines, catalogues or single-order custom prints. No project is big or small for Grupo Espinosa, as the facility can scale up on demand and their turnaround times are highly competitive. Grupo Espinosa works with on-demand digital press or offset press, in paperback with glued softcover binding, PUR softcover binding, stitched paperback binding, binder’s board, hardcover, saddle stitched, Spiral or Wire-O. Equipped with the experience needed for a product to leave the plant ready for distribution, Grupo Espinosa delivers anywhere inside or outside Mexico. Traditionally starting off as a black and white printing press, Grupo Espinosa has experienced transformation first hand – from colour to digital offset printing. Currently, Grupo Espinosa is also looking at making capital investments into audio books to match with the increasing demand.
So how did a seemingly local operation in Latin America become a world-renowned printing facility trusted by hundreds of clients? As Rogelio Tirado, CFO of Grupo Espinosa for the last six years says “It all comes down to our market experience and our dedication to quality”. With nearly 70 years behind them, and located in Mexico City, Grupo Espinosa has two major locations – one spanning 75,000 square metres and the other about 45,000 square metres. Both locations are controlled by a single ERP (Enterprise Resource Planning) system ensuring speed, consistency and quality of work. Tirado says this isn’t their only competitive advantage. He adds “Our competitive advantage is the relationship we have with customers and the trust they put in us with their intellectual property”. Speaking of trust, global publishing giant Macmillan Education exclusively partners with Grupo Espinosa for their Latin America operations, as part of Macmillan’s decentralized hub strategy. Having a facility that offered the full spectrum of service – from storing digital content to printing and distributing – was one of the major requirements for Macmillan, and Grupo Espinosa was recognized as the leading printing hub for providing this 360 infrastructure. Another factor that has led to success for Grupo Espinosa is the absolute focus on quality and time. The staff are committed to providing the best quality in the best possible time, without causing wastage of resources. Sustainability is a huge factor playing into Grupo Espinosa’s operations, and they’ve created a healthy environment with the sustainable use of paper and energy resources as well as keeping their employees – most of them associated with the organisation for over 10 years – happy. He adds, “In order to be truly successful, you need to be good to the environment, employees, suppliers, and your customers. But most importantly, you need to be sustainable, you need to have proper working conditions, pay proper salaries, proper prices for paper, source the paper from sustainable sources, pay your taxes, basically be a good global corporate citizen and that's probably one of the biggest achievements that we have.”