Digital Strategy Articles

Digital transformation spend in the Middle East to double

The Middle East is on the precipice of a massive digital disruption with spending on digital transformation to more than double in the period 2021 to 2026

Mobile marketing trends to include in your strategy in 2023

Emre Fadillioglu, CEO, Storyly lists the biggest mobile app marketing predictions in 2023 and how you can incorporate them into your app marketing strategy


Top 10 metaverse projects in the UAE, including world firsts

As Accenture predicts the metaverse will fuel a US$1 trilion commerce opportunity by 2025, we round up 10 pioneering metaverse projects in the UAE

Etisalat’s pivot to e& – a transformation success story

The transformation of UAE telco Etisalat Group to e&, a technology and investment conglomerate, has proven a successful pivot, as telcos look to diversify


Survey: The Future of Cloud Security in the Middle East

Cyber magazine is conducting a survey The Future of Cloud Security in the Middle East to showcase cloud adoption and security readiness across the region

How Darwinbox and Microsoft are redefining work in MENA

Having recently opened a Dubai office, HR tech unicorn Darwinbox partners with Microsoft to empower organisations in MENA to enhance employee experiences


Artificial Intelligence and Machine Learning trends for 2023

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Dataiku – how to make the most of enterprise AI in recession

Gregory Herbert, SVP EMEA at Dataiku, shares how companies can get more out of their tech platforms in the face of economic volatility