May 18, 2020

Peugeot to re-enter Iran's automotive market

Iran Khodro
Peugeot Citroen
John O'Hanlon
2 min
Peugeot to re-enter Iran's automotive market

France’s leading automotive manufacturer PSA Peugeot-Citroen has reached an agreement with Iran’s leading car-maker, Iran Khodro (IKCO) to jointly develop a manufacturing plant in Iran.

IKCO managing director Hashem Yekeh Zareh said that Peugeot will set up a joint factory with Iran Khodro, held 50 percent by Peugeot and 50 percent by Iran Khodro, Iranian media reported. He added that as part of the agreement, a joint research centre will also be established.

Zareh said the new company will produce new car models, adding that 30 percent of the jointly manufactured cars will be exported, in keeping with the agreement. The arrangement under which Europe's second largest automaker, PSA Peugeot Citroen sold cars into the Iran market was a victim of sanctions, and since 2012 its trade with Iran came to an end. However Iran was one of Peugeot’s largest markets so the new arrangements will be welcomed in both countries.

Zareh added that Iran Khodro plans to produce three million cars by 2025. He indicated that overseas partners including Peugeot, Renault, Suzuki and one other European company-which will join the consortium next year - will share almost 50 percent of the joint production.

Iran’s automotive market, both for trucks and passenger cars, is in danger of being hijacked by the Chinese: the new direction the industry is taking will redress the balance and give consumers greater choice of affordable and high quality cars.

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Jun 16, 2021

SAS: Improving the British Army’s decision making with data

British Army
3 min
Roderick Crawford, VP and Country GM, explains the important role that SAS is playing in the British Army’s digital transformation

SAS’ long-standing relationship with the British Army is built on mutual respect and grounded by a reciprocal understanding of each others’ capabilities, strengths, and weaknesses. Roderick Crawford, VP and Country GM for SAS UKI, states that the company’s thorough grasp of the defence sector makes it an ideal partner for the Army as it undergoes its own digital transformation. 

“Major General Jon Cole told us that he wanted to enable better, faster decision-making in order to improve operational efficiency,” he explains. Therefore, SAS’ task was to help the British Army realise the “significant potential” of data through the use of artificial intelligence (AI) to automate tasks and conduct complex analysis.

In 2020, the Army invested in the SAS ‘Viya platform’ as an overture to embarking on its new digital roadmap. The goal was to deliver a new way of working that enabled agility, flexibility, faster deployment, and reduced risk and cost: “SAS put a commercial framework in place to free the Army of limits in terms of their access to our tech capabilities.”

Doing so was important not just in terms of facilitating faster innovation but also, in Crawford’s words, to “connect the unconnected.” This means structuring data in a simultaneously secure and accessible manner for all skill levels, from analysts to data engineers and military commanders. The result is that analytics and decision-making that drives innovation and increases collaboration.

Crawford also highlights the importance of the SAS platform’s open nature, “General Cole was very clear that the Army wanted a way to work with other data and analytics tools such as Python. We allow them to do that, but with improved governance and faster delivery capabilities.”

SAS realises that collaboration is at the heart of a strong partnership and has been closely developing a long-term roadmap with the Army. “Although we're separate organisations, we come together to work effectively as one,” says Crawford. “Companies usually find it very easy to partner with SAS because we're a very open, honest, and people-based business by nature.”

With digital technology itself changing with great regularity, it’s safe to imagine that SAS’ own relationship with the Army will become even closer and more diverse. As SAS assists it in enhancing its operational readiness and providing its commanders with a secure view of key data points, Crawford is certain that the company will have a continually valuable role to play.

“As warfare moves into what we might call ‘the grey-zone’, the need to understand, decide, and act on complex information streams and diverse sources has never been more important. AI, computer vision and natural language processing are technologies that we hope to exploit over the next three to five years in conjunction with the Army.”

Fundamentally, data analytics is a tool for gaining valuable insights and expediting the delivery of outcomes. The goal of the two parties’ partnership, concludes Crawford, will be to reach the point where both access to data and decision-making can be performed qualitatively and in real-time.

“SAS is absolutely delighted to have this relationship with the British Army, and across the MOD. It’s a great privilege to be part of the armed forces covenant.”


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