Thomas Cook and Expedia enter strategic alliance

By Johan De Mulder

Thomas Cook and Expedia have joined forces in order to streamline business for the pair in Europe and the rest of the world.

The companies have entered into a 'strategic alliance' that will see global travel leader Expedia become Thomas Cook's preferred hotel provider.

Thomas Cook will be able to utilise Expedia's technology for the booking of European city and domestic breaks through either Expedia's platform, its own sites or affiliated travel agents.

See also: 

Thomas Cook says the partnership will also help drive down its own costs, allowing it to narrow its focus on its core business of 'sun & beach' holidays.

"The combination of Expedia’s portfolio of hotels and best-in-class online technology will transform Thomas Cook’s city breaks and hotel-only offer for customers," said Thomas Cook Chief Executive Peter Fankhauser.

"It will also help the business take an important step forward in delivering our strategy for profitable growth."

Expedia Brand President, Aman Bhutani added: "We believe that our coming together will enhance our abilities to help more people to get out and see the world, while enhancing each of our competitive positions in the European market."


Featured Articles

SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

How SAP is facilitating continuous business transformation

Technology giant SAP has expanded its portfolio with the acquisition of LeanIX, a leader in enterprise architecture management (EAM) software

Siemens and Microsoft: Driving cross-industry AI adoption

To help businesses achieve increased productivity, Siemens and Microsoft are deepening their partnership by showcasing the benefits of generative AI

Sustainability must become central to corporate strategy


The endless benefits of putting your people first

Leadership & Strategy

Working from anywhere: SAP uncovers secret life of employees

Human Capital