Uber continues Europe expansion with new multi-city service in Spain

By Johan De Mulder

Uber is expanding its service in Spain as it continues to boost business around the continent.

The ride-hailing firm will launch UberX, its offering which uses professional drivers, in multiple cities along the country's popular Costa del Sol, including Malaga, Fuengirola and Marbella.

With over 12mn tourists visiting the Costa del Sol every year, Uber is hoping to insert itself further into the Spanish market - just over two years after it restarted business there after having its license revoked.

See also:


The news comes after the company kickstarted a major relaunch in Barcelona in March by introducing UberX to the Catalan capital, three years after a number of legal wrangles resulted in them exiting the city.

"With the launch of UberX in time for the busy summer season, we are thrilled to bring on-demand transportation to the Costa del Sol. We are committed to being a true partner to the cities of this famous tourist region for the long term," said a spokeswoman for Uber.

Speaking in January, the firm's CEO Dara Khosrowshahi said it was focused on 'responsible growth' after previously attracting negative headlines around the world for its poor employee culture and number driver and consumer scandals.

Last month Business Chief reported that Uber Eats, Uber's food delivery service, had appointed Rodrigo Arevalo as its new general manager for Europe, Middle East and Africa.

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy