First African Blogger Awards now open for entries
Entries to the 2014 African Blogger Awards, the continent’s very first awards programme that measures online and social influencers’ reach and influence through data analysis, are open to bloggers, Instagrammers, Tweeters and YouTubers across Africa.
The Awards have been divided into 36 categories, providing the opportunity for influencers on these platforms to be measured objectively against their peers, and duly recognised for their achievements.
Categories are diverse, and include sectors such as Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, and Youth Culture among others.
Mike Sharman, co-founder of the African Blogger Awards, said:“The African Blogger Awards are the first completely impartial, objective awards for online and social influencers on the African continent because winners will be determined by data analytics provided by Webfluential, and not through peer nominations.”
The Awards will also give brands and the marketing industry, including advertisers, public relations agencies and media buyers in each country, an impartial measurement of the most relevant online and social influencers to include in their campaigns, making sure that they achieve the greatest possible impact for their marketing spend.
There is no cost to enter, but entrants are required to register their blog, Twitter, Instagram or YouTube profile (or a combination thereof) on Webfluential (www.webfluenti.al), a platform designed to quantify the reach, resonance and relevance of bloggers, Instagrammers, Tweeters and YouTubers with over 1000 active, legitimate followers.
Evaluation of the entrants will be managed primarily through Webfluential
Reach measures the size of an influencer's audience (following) per social media network; Resonance is a measure of how widely the content that an influencer shares reaches outside of their own community; and Relevance is a measure of the response from the influencer's community in the form of likes, comments, retweets.
Bloggers, Instagrammers, Tweeters and YouTubers who are permanent residents of any African country are eligible to enter the African Blogger Awards.
Entries for the awards close on March 9, 2014 and results will be announced on April 16, 2014 via the competition’s Twitter profile, @African_Blogger.
Overall awards for Africa’s Top Blogger, Top Instagrammer, Top Tweeter and Top YouTuber will be announced on 18 April 2014 at a celebration hosted in Johannesburg, South Africa.
Winners in each category will receive a web banner announcing their achievement that can be personally-leveraged through their social network and a commemorative trophy.
Murray Legg, co-founder of the African Blogger Awards, said:“As the competition grows, we plan to host the awards ceremony in other cities on the African continent each year, in recognition of the enormous influence that the online community has on news, lifestyle, media and marketing across the continent.”
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.