Long term partnership formed between Bench Events and APO Group to help drive hotel investment in Africa

By Leah Netabai

Bench Events, organisers of Africa Hotel Investment Forum (AHIF), and APO Group, have announced their collaborations, with the aim to boost investment in the hospitality Industry in Africa. The partnership is set to run until 2022 covering the next three editions of AHIF and its French equivalent Forum de l’Investissement Hôtelier Africain (FIHA).

“Hotels are crucial in boosting the economies of developing nations.” Reports APO Group. “Not only do they drive tourism, encouraging foreign investment and bring in foreign currencies, they also host important business meetings. All over Africa, international conferences like AHIF help generate huge exposure - while world-class hotels facilitate day-to-day business travel for global executives and multinational organizations.”

SEE ALSO:

Bench Events has ensured APO Group that AHIF and FIHA attract the highest calibre of international hotel investors of any African conference and reports that the latest edition of AHIF is predicted to be the biggest event of its kind ever staged in Africa.

APO Group over the years has worked closely with some of the biggest players in hospitality and tourism, with long standing relationships with Marriott and Hilton hotel groups. Managing Director of Bench Events, Matthew Weihs, has comment on their new partnership, “What’s great about APO Group is their unrivalled expertise in African media landscapes and their ability to reach prominent journalists to help drive our message to new audiences” believing that the partnership will give them “all the tools to make these conferences even more successful and bring greater international exposure and investment to the tourism industry all over Africa.”

Share

Featured Articles

Age of the CISO – a new chapter for cyber security

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Exclusive: Making the UAE a global force in cybersecurity

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on plans to build the world’s most secure digital society for a safer society

UAE cyber leaders – back to basics to prepare for the future

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the future of cybersecurity

Top 10: Procurement & Supply Chain LIVE speaker highlights

Leadership & Strategy

10 apps to improve wellbeing on World Mental Health Day

Leadership & Strategy

Meet the COO: Brook Sims of MAC Diversity Recruiters

Leadership & Strategy