Meet Ameera: the latest venture from Careem
Careem has introduced Ameera, a premium female chauffeur service in Dubai.
An agreement for the new service has been signed between Careem and Dubai Taxi Corporation with subsequent regulatory approval from the Roads and Transport Authority (RTA).
Arabic for ‘princess’, Ameera offers executive cars complete with tinted windows, Wi-Fi and phone chargers. A women-only car service, male passengers will be allowed in Ameera cars only if accompanied by a woman.
A fleet of executive cars with a crew of 15 highly trained female Captains from Dubai Taxi Company’s Pink Taxi will provide the first phase of the all-new service operated for women, by women. Where currently the Pink Taxi service is limited to Dubai airport pick-ups, Ameera cars are fully accessible any time of day and anywhere in the city.
Aura Lunde, GM UAE, Careem said: “Ameera creates new career pathways for women in the UAE. By launching this service for women, in partnership with Dubai Taxi Corporation, we hope to inspire them to break through barriers and seek opportunities beyond traditional roles. Ameera cars will be operated exclusively by female Captains, further contributing to the empowerment of women in our country and responding to the needs of the female community in Dubai today, whether that relates to safety and security, cultural sensitivity or simply personal preference.”
Dr. Yousef Al Ali, CEO of Dubai Taxi Corporation, added: “Launching the new exclusive Ladies Limo service is a further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the 5-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means.”
Read the November 2016 issue of Business Review Middle East magazine
5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly
Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.
Here, Business Chief talks to Janthana about her leadership style and skills.
What do you do, in a nutshell?
I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.
How would you describe your leadership style?
I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.
What’s the best leadership advice you’ve received?
Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.
How do you see leadership changing in a COVID world?
I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.
They say ‘from every crisis comes opportunity’, what opportunities do you see?
The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless.
What advice would you give to your younger self just starting out in the industry?
Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.