Safaricom agrees deal with Alibaba for M-Pesa mobile payments

By Hasit Patel

The Kenya-based mobile operating company, Safaricom, has agreed a deal with the biggest e-commerce firm in China, the Alibaba Group, according to Africa News.

Through the deal, Kenyan shoppers will be able to purchase products on the website, operated by the Alibaba, through the use of M-Pesa mobile payment service for online shopping.


Sylvia Mulinge, Safaricom’s Chief Customer Officer, commented: “This obviously then opens up a lot more opportunity because today’s customers on this platform are limited because you must have a credit card to be able to pay. Now, we will actually be able to pay for the product or service that you are buying using M-Pesa and you pay for it in Kenya shillings currency.”

It is expected that the new partnership will not affect Safaricom’s e-commerce platform and will help the firm as it tries to address small traders needs as it expands M-PESA’s capabilities.


Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore


The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy