May 19, 2020

South African consumer mood picks up again

South Africa
Polycarp Kazaresam
3 min
South African consumer mood picks up again

The latest Consumer Confidence Index figures from Nielsen, global information and measurement company, reflect a huge upwards swing by nine points from 78 in Q2, 2016 to 87 in Q3, 2016. The survey was conducted from 10 August to 2 September, 2016.

Nielsen Country Head Bryan Sun commented: “We saw a definite increase in overall consumer confidence in the measurement period, which coincided with the municipal elections and a subsequent strengthening of the rand. This obviously had a positive effect on South African sentiment but given the volatility of the current economic and political situation, it will be interesting to see how the next set of results reflect the constantly changing outlook of our country.”

In Q1, 2016, the CCI score was at its lowest level in 11 years at 75.  In response to the question “what do you think job prospects will be in South Africa in the next 12 months?” the latest results saw a 2 percent increase from Q1 to the current 5 percent of respondents saying Excellent, and a 10 percent increase to 26 percent saying Good. In terms of the state of their personal finances in the next 12 months, 5 percent more than in quarter 1 (11 percent) said Excellent; 4 percent more (47 percent) said Good, while 8 percent less (31 percent) said Not So Good. In terms of whether now is a good time to buy the things they want and need 1 percent more (3 percent) said Excellent, 4 percent more (24 percent) said Good, while a large number (51 percent) said Not So Good. This represents a 2 percent decrease.

The economy is a huge issue for many South Africans. 30 percent cited it as their top concern, although this does reflect a 10 percent drop from the beginning of the year. The stresses of modern living are also taking their toll with 11 percent citing their biggest concern as work/life balance, as opposed to 8 percent at the beginning the year. Despite this increase, it’s interesting to note that this figure was sitting at 12 percent in Q1 2009.

Education is another big worry with 13 percent of respondents - up from 8 percent in Q1, 2016 - saying they worry about their children’s education and /or welfare. Considering the low economic growth figures, 70 percent of South Africans still feel the country is in a recession, although this represents a large drop from the 84 percent who responded yes to this question in Q1, 2016.

Sun comments; “Despite our overall economic environment continuing to be challenging, consumer optimism was buoyed in the third quarter, amid several positive developments in the country. The GDP growth rate rose to 3.3 percent in the second quarter, recovering from a 1.2 percent contraction in the previous period. It’s the highest growth rate since the fourth quarter of 2014.”

Based on the above outlook, 85 percent have changed their spending to save on household expenses a 2 percent increase from Q1, 2016, but cutting down on expenses has eased in certain categories including: Out of home entertainment, with 54 percent as compared to 58 percent of respondents saying they have reduced their spend; telephone expenses, where 33 percent as opposed to 41 percent have cut down on this expense and 51 percent as compared to 57 percent trying to save on gas and electricity. There has also been a slight increase in attempting to save on takeaway meals, up from 68 percent to 69 percent, and switching to cheaper grocery brands up from 55 percent to 58 percent.


African Business Review’s November issue is now live.

Stay connected: follow @AfricaBizReview and @WedaeliABR on Twitter.

African Business Review is also on Facebook

Share article

Jun 14, 2021

5 minutes with... Janthana Kaenprakhamroy, CEO, Tapoly

Kate Birch
3 min
Heading up Europe’s first on-demand insurance platform for the gig economy, Janthana Kaenprakhamroy is winning awards and leading with diversity

Founder and CEO of award-winning insurtech firm Tapoly, Janthana Kaenprakhamroy heads up Europe’s first on-demand insurance platform for the gig economy, winning industry awards, innovating in the digital insurance space, and leading with inclusivity.

Here, Business Chief talks to Janthana about her leadership style and skills. 

What do you do, in a nutshell?

I’m founder and CEO of Tapoly, a digital MGA providing a full stack of commercial lines insurance specifically for SMEs and freelancers, as well as a SaaS solution to connect insurers with their distribution partners. We build bespoke, end-to-end platforms encompassing the whole customer journey, but can also integrate our APIs within existing systems. We were proud to win Insurance Provider of the Year at the British Small Business Awards 2018 and receive silver in the Insurtech category at the Efma & Accenture Innovation in Insurance Awards 2019.

How would you describe your leadership style?

I try to be as inclusive a leader as possible. I’m committed to creating space for everyone to shine. Many of the roles at Tapoly are performed by women and I speak at industry events to encourage more people to get involved in insurance/insurtech. Similarly, I always try to maintain a growth mindset. I think it’s important to retain values to support learning and development, like reliability, working hard and punctuality.

What’s the best leadership advice you’ve received?

Build your network and seek advice. As a leader, you need smart people around you to help you grow your business. It’s not about personally being the best, but being able to find resources and get help where needed.

How do you see leadership changing in a COVID world?

I think the pandemic has proven the importance of inclusive leadership so that everyone feels supported and valued. It’s also shown the importance of being flexible as a leader. We’ve had to remain adaptable to continue delivering high levels of customer service. This flexibility has also been important when supporting employees as everyone has had individual pressures to deal with during this time. Leaders should continue to embed this flexibility within their organisations moving forward.

They say ‘from every crisis comes opportunity’, what opportunities do you see?

The past year has been challenging, but it has also proven the importance of digital transformation in insurance. When working from home was required, it was much harder for insurers to adjust who had not embedded technology within their operating processes because they did not have data stored in the cloud and it caused communication delays with concerned customers at a time when this communication should have been a priority, which ultimately impacts the level of customer satisfaction. This demonstrates the importance of what we are trying to achieve at Tapoly in driving digitalisation in insurance and making communication between insurers and distribution partners seamless. 

What advice would you give to your younger self just starting out in the industry?

Start sooner, don’t be afraid to take (calculated) risks and make sure you raise enough money to get you through the initial seed stage.


Share article