Four CPG giants to fund sustainable accelerator programme
Breakthrough ideas can come from anywhere and anyone. That’s the premise behind the coming together of The Coca-Cola Company, Unilever and Colgate-Palmolive in the funding and support of world-leading brewer AB InBev’s 100+ Accelerator program.
These four consumer packaged goods multinationals will leverage both their size and resources to fast-track a shift toward sustainable solutions by mobilising some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.
The aim of this collaboration is to “supercharge adoption of sustainable solutions by funding the accelerating fantastic innovations that will change the world by making all of our businesses more sustainable”, says Tony Milkin, chief procurement, sustainability and circular ventures officer at AB InBev.
“Sustainable business is smart business, and we are working to solve huge problems that no one company can handle alone. With our combined global reach, we can accelerate progress towards a more sustainable future.”
What is the 100+ Accelerator program?
Originally launched in 2018, 100+ Accelerator is a global incubator program that aims to solve key supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action.
It offers size and scale to passionate entrepreneurs to help bring their solutions to market faster, and the program’s first two cohorts have already piloted 36 innovations in 16 countries, with participating startups raising more than US$200m to help them scale globally.
Among the established innovators are those already creating huge impact on sustainability, with projects including the first solar thermal plant in Africa, recycled electric vehicle batteries that store renewable electricity in China, and upcycling saved grains from the brewing process to produce nutritious foods in the US.
- The implementation of green cleaning solutions to reduce water and energy use in brewing operations in Colombia
- Solutions delivering traceability and insurance for smallholder farmers in Africa and South America
- The collection of more than 1,000 tons of glass waste in Brazil
- Piloting returnable packaging in the United States
- Recycled electric vehicle batteries that store renewable electricity in China
- The ability to upcycle saved grains from the brewing process to produce nutritious foods in the United States
- The first solar thermal system to be installed at an AB InBev plant
How will the new program work?
So, how does it work? Applications are invited from entrepreneurs or small businesses (deadline for cohort 3 is May 31 2021) and the partners will choose 20-25 ideas which are then provided with funding.
Project aligned with goals of the CPG multinationals
The participation by all three consumer packaged goods giants is in line with each of their own sustainability goals, with each passionate about transforming global supply chains towards a greener future, and knowledgeable that “we can achieve our purpose faster and more effectively with equally committed partners”, says Patricia Verduin, CTO of Colgate.
Since launching its World Without Waste sustainable packaging platform, Coca-Cola has actively engaged the startup community for inspiration and innovation and is an inaugural investor in Circulate Capital, a fund launched in 2019 focused on ventures, infrastructure and innovations preventing the flow of plastic into oceans.
The program’s social inequality component is also aligned with Unilever’s values. “This year, we made commitments to ensure that everyone who directly provides us with goods and services receives a living wage by 2030,” says Marc Engel, chief supply chain officer of Unilever. But that’s not all. “We’re increasing our spend with suppliers from underrepresented groups and committed to train 10 million young people.”
Bain analysis informs London First recovery plan post COVID
A new report from London First, a UK-based not-for-profit business campaigning group, says the UK Government needs to support the city’s recovery plan as it has been harder hit by the COVID-19 pandemic than other cities.
Using insight from Bain & Company, the report highlights both the social and economic impact on the city, and the need for levelling up – a policy pledge that focusses more on regions outside of the capital.
However, London’s Central Activities Zone (CAZ) which features a high concentration of hospitality, retail, arts, education and real estate, coupled with a low population density, means footfall has fallen suffered more than most other cities.
• London’s CAZ footfall in August 2020 was only 27% of pre-COVID-19 levels according to the report, compared to 41% in Manchester and 47% in Birmingham.
• Population density of Paris in 2.7 times that of London.
• London also has around 13% of the UK population but accounts for a disproportionate 23% of GDP.
When you consider that the UK’s real GDP also fell by 9.9% in 2020, the hardest hit of the G7 countries, London could face significant impact on its standing as a global powerhouse.
Backing London recovery could yield UK up to £35bn
The report, entitled Central Government’s role in helping London drive recovery, calls for the following measures and funding over three years:
- A large-scale campaign to bring people back to central London (£170m)
- Investment in public transport including a long-term sustainable funding solution for Transport for London (up to £1.5bn)
- A business-led reskilling programme (£10m) to support those whose jobs have been displaced by the pandemic.
The report claims these initiatives could yield up to £35bn in gross value added over the next three years.
“Building a successful global Britain needs a vibrant, growing London,” said John Dickie Chief Executive of London First. “Acting now will minimise economic scarring from the pandemic and generate growth for the benefit of the whole UK.”