Jan 21, 2021

Opinion: Innovating sustainable solutions in the UAE

Sebastien Chauvin, CEO of Veol...
7 min
The pandemic has provided a unique opportunity to create a sustainable ecosystem in the UAE and beyond, says Sébastien Chauvin, CEO, Veolia Middle East
The pandemic has provided a unique opportunity to create a sustainable ecosystem in the UAE and beyond, says Sébastien Chauvin, CEO, Veolia Middle East...

The COVID-19 pandemic sent shockwaves through global supply chains. For the first time in modern manufacturing history, demand, supply, and the available workforce were affected globally at the same time. The strain the pandemic conditions have placed on our worldwide industrial infrastructure has ultimately shone a light on several critical shortcomings.

During the ongoing crisis and due to the extreme quarantine measures, we have also seen many positive changes from all around the world, such as improved environmental conditions including reduction in CO2 emissions, emission of greenhouse gases and ozone layer depletion. Globally, the only time carbon dioxide emissions have decreased in the past twenty years is during economic slowdowns, such as the 2008 financial crisis or last year’s COVID-19-related restrictions: global CO2 emissions decreased by 8.8% (−1,551 Mt CO2-eq) in the first half of 2020 as compared to the same period in 2019.

On the other hand, the world has also seen an increase of disposable plastic, which is highly damageable for the environment and biodiversity.

The science is beyond dispute. If global warming is to be kept to no more than +2°C by the turn of the century, compared to the preindustrial era, then global greenhouse gas emissions must fall 61% by 2050, compared to current trends. 

To help achieve this we must innovate and strive to help reduce, or even eliminate atmospheric emissions of greenhouse gases by our activities. If COVID-19 has taught us anything, it is the crucial need for creativity, solidarity, and innovation in terms of sustainability.

The green recovery has begun

The Covid-19 pandemic and the global economic crisis has triggered a unique occasion to make the global economic and social models more resilient. More than ever, governments and economies will be focusing their efforts and growth strategy on sustainable development and a green recovery. This is not a matter of creating a new economy from scratch but instead using the existing tools and expertise available.

This moment of recovery is an opportunity to rethink our society and develop a new growth model, which is more inclusive, resilient, circular, and digital. 

Digitalisation has appeared to be a key resilience factor for most organisations. Furthermore, the transition to a climate-neutral economy, the protection of biodiversity and the transformation of agri-food systems has the potential to rapidly provide jobs, growth and also contribute to building more resilient societies, based on a global circular economy approach.

Veolia as a group has accelerated the roll-out of an enterprise project ‘Impact 2023’ that traces a clear and ambitious route defined by its commitment to making a positive impact for the planet and all the company’s stakeholders. Building on the results of the efforts and refocusing of the past few years, Veolia now has the strength and confidence needed to set its goals even higher with a carefully constructed and revealed ambition to be the champion of the ecological transformation.

The French transnational company has put in place business continuity plans to ensure essential services that focus primarily on producing and supplying drinking water and treating wastewater, preserving waste collection operation, safeguarding energy management activities in cooling networks, performing industrial on-site services to ensure industrial continue to operate and upholding its activities processing hazardous waste, which is vital to maintaining key industrial operations.

Additionally, Veolia has also helped to mitigate the climate emergency through various innovative projects, such as the production of renewable energy, by capturing and converting biogas in electricity, and by also installing solar panels. We currently have several renewable energy projects ongoing in Dubai, Ajman, and Abu Dhabi. Developing the recycling culture is part of Veolia's mission, with a circular economy at the heart of our approach.

Veolia also fosters adaptations to the climate emergency and its consequences by towns, cities, and industries, deploying solutions such as identification of water stress risks and water recycling to limit pressure on resources. With the implementation of appropriate desalination and water reuse strategies, Veolia contributes to supplying potable water to 1 million people within the region.

By operating wastewater systems across cities in Ajman, Abu Dhabi and Al Ain, Veolia Middle East ensures safety to more than 2.8 million residents who are connected to sanitation. The optimised management of wastewater systems helps to preserve the natural environment and the biodiversity.

Food security: a challenge that calls for green strategy only

Agriculture in the UAE faces many challenges, such as water scarcity, extreme temperatures, population growth, intense urbanisation, industrialisation, and a lack of land suitable for agriculture. Despite these issues, the UAE continues to flourish, although its increasing population growth needs to be supported by a steady food supply.

All needed resources to face this challenge are already within the region. For example, untapped potential lies with the reuse of treated water, which remains largely underutilised in MENA — according to the WRI a total of 82% is not reused. This water could provide a viable source of clean water, which is key to establishing food security programs in the region. 

To protect water resources, Veolia is developing irrigation solutions with treated water recycling, and has developed an innovative solution based on ‘intelligent reuse’. This approach makes it possible to reuse wastewater for agriculture and conserve the nutrients it contains, such as nitrogen, phosphorus, or potassium, which limits the use of chemical fertilisers.

Globally, around a third of all food is wasted and the IPCC estimated that food waste contributed to nearly 10% of all man-made greenhouse gas emissions, between 2010 and 2016. Waste management companies like Veolia have an important role to play in helping to alleviate this problem.

Veolia can use sludge and organic waste to produce fertilisers and organic amendments, which achieves the loop in the circular economy. Thanks to our expertise in water and waste, we can transform bio waste into organic fertilisers and recycle wastewater sludge on compost.

Create the green loop of plastic in the UAE

In Abu Dhabi and Dubai, more than 900,000 metric tonnes of plastic resin are used annually, with consumer packaging representing 45% of plastic used in the UAE. This is a colossal issue as most plastics do not just ‘go away’, they end up in our seas and oceans, taking hundreds of years to degrade.

By enhancing its commitment towards improving sustainable development in the UAE and widely across the Middle East, Veolia plays an active role by raising awareness to current and future generations about the environmental challenges, such as decreasing the amount of waste generated in the region, by spreading the recycling reflex. Recycling is a cornerstone of the circular economy, where others see problems, Veolia sees resources and beautiful projects that can materialise from waste.

Initiatives can be taken to help citizens limit throwing waste, and encourage people to segregate waste to ease recycling. To support this approach, Veolia has launched in Abu Dhabi the UAE’s first free-of-charge digital service to collect recyclables and to incentivise responsible behaviour, called Recapp . The app offers an on-demand, free of charge, door-to-door collection service for recyclable material such as plastic bottles and aluminium cans.


Several initiatives surrounding plastic recycling will be deployed to establish a circular ecosystem to help pave the way towards more recycling in the region. Together, we aim to make recycling easier and accessible by proposing different collection schemes.

Achieving long-term sustainability in uncertain times

A circular economy has the power to tackle the challenges which the region, and the world, faces within the waste, energy, and water sectors. Creating local loops of resources and enhancing food security are just a few examples of Veolia's contribution to a greater future.

At Veolia Middle East , we are not simply contributing to the more efficient use of resources in MENA, but rather discovering new approaches towards creating a truly sustainable and self-sufficient ecosystem. By supporting and helping local public infrastructures and industries achieve their sustainable journey, by sensitising and helping customers to adopt a more sustainable lifestyle, we aim to play the role of a key partner in the region, to help build the green recovery.

More than just helping you get through the next crisis; circular processes will help businesses survive the current one. Businesses need to keep their focus on the long-term goal of sustainability and make better use of existing goods and resources to generate revenue. Maintaining consistent operations whilst adjusting to the demand of consumers is key to increasing business resiliency during uncertain times.

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May 21, 2021

Four CPG giants to fund sustainable accelerator programme

Kate Birch
3 min
With the aim of fast-tracking a shift towards sustainable solutions, Coca-Cola, Unilever, Colgate Palmolive and AB InBev partner to fund innovations

Breakthrough ideas can come from anywhere and anyone. That’s the premise behind the coming together of The Coca-Cola Company, Unilever and Colgate-Palmolive in the funding and support of world-leading brewer AB InBev’s 100+ Accelerator program.

These four consumer packaged goods multinationals will leverage both their size and resources to fast-track a shift toward sustainable solutions by mobilising some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.

The aim of this collaboration is to “supercharge adoption of sustainable solutions by funding the accelerating fantastic innovations that will change the world by making all of our businesses more sustainable”, says Tony Milkin, chief procurement, sustainability and circular ventures officer at AB InBev.

“Sustainable business is smart business, and we are working to solve huge problems that no one company can handle alone. With our combined global reach, we can accelerate progress towards a more sustainable future.”

What is the 100+ Accelerator program?

Originally launched in 2018, 100+ Accelerator is a global incubator program that aims to solve key supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action.

It offers size and scale to passionate entrepreneurs to help bring their solutions to market faster, and the program’s first two cohorts have already piloted 36 innovations in 16 countries, with participating startups raising more than US$200m to help them scale globally.

Among the established innovators are those already creating huge impact on sustainability, with projects including the first solar thermal plant in Africa, recycled electric vehicle batteries that store renewable electricity in China, and upcycling saved grains from the brewing process to produce nutritious foods in the US.

  • The implementation of green cleaning solutions to reduce water and energy use in brewing operations in Colombia
  • Solutions delivering traceability and insurance for smallholder farmers in Africa and South America
  • The collection of more than 1,000 tons of glass waste in Brazil
  • Piloting returnable packaging in the United States
  • Recycled electric vehicle batteries that store renewable electricity in China
  • The ability to upcycle saved grains from the brewing process to produce nutritious foods in the United States
  • The first solar thermal system to be installed at an AB InBev plant

How will the new program work?

So, how does it work? Applications are invited from entrepreneurs or small businesses (deadline for cohort 3 is May 31 2021) and the partners will choose 20-25 ideas which are then provided with funding.

Project aligned with goals of the CPG multinationals

The participation by all three consumer packaged goods giants is in line with each of their own sustainability goals, with each passionate about transforming global supply chains towards a greener future, and knowledgeable that “we can achieve our purpose faster and more effectively with equally committed partners”, says Patricia Verduin, CTO of Colgate.

Since launching its World Without Waste sustainable packaging platform, Coca-Cola has actively engaged the startup community for inspiration and innovation and is an inaugural investor in Circulate Capital, a fund launched in 2019 focused on ventures, infrastructure and innovations preventing the flow of plastic into oceans.

The program’s social inequality component is also aligned with Unilever’s values. “This year, we made commitments to ensure that everyone who directly provides us with goods and services receives a living wage by 2030,” says Marc Engel, chief supply chain officer of Unilever. But that’s not all. “We’re increasing our spend with suppliers from underrepresented groups and committed to train 10 million young people.”





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