May 3, 2021

Survey: 85% say pandemic ‘wake-up call’ for sustainability

Kate Birch
2 min
Research from Abu Dhabi Sustainability Week and Masdar shows COVID-19 pandemic is having a profound impact on business perceptions of ESG issues
Research from Abu Dhabi Sustainability Week and Masdar shows COVID-19 pandemic is having a profound impact on business perceptions of ESG issues...

Abu Dhabi Sustainability Week (ADSW) and its host, renewable energy company Masdar, has released a global survey shining light on how businesses are responding to Environmental, Social and Governance (ESG) in the wake of COVID-19.

ESG Beyond Tipping Point surveyed 525 executives from businesses with annual revenues above US$250 million and found 87% considered ESG performance one of their core strategic objectives, while 85% saw the pandemic as a wake-up call on sustainability.

The research found 65% of respondents expect to realise the financial benefit of ESG investment within the next two years, including 35% who expect it within the next 12 months.

“Fifteen years on since Masdar was formed, ESG has reached enough of a critical mass across all sectors that it is unlikely that we will see a return to the old profits-above-all models of the past,” said Yousef Ahmed Baselaib, Executive Director, Strategy & Corporate Development at Masdar.

“Those companies that ignore ESG will lose their relevance in the post-COVID era.”

ESG important to all stakeholders post-COVID

Nearly half of those surveyed (49%) said they are prioritising ESG because it is important to investors.

The research also highlighted geographical differences and industry-specific approached to ESG. For example, 70% of respondents from Asia-Pacific said their company was committed to achieving net-zero compared to just 33% from the Middle East.

Finding the right balance between profit and sustainability to please both shareholders and customers also varied across industries, with 68% of those from the technology sector saying it was possible to achieve, compared to 38% in the transport sector.

The survey also suggested organisations need to pay close attention to sustainability in order to attract and retain talent. Of those surveyed, 52% would be prepared to take a pay cut to move to a company with a better ESG performance. And 51% intend to create new management positions with an ESG focus in the next 12 months, with those in Asia-Pacific and EMEA leading the way.

All stakeholder groups, according to the survey, are embracing ESG principles as it becomes a battleground for business.

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May 21, 2021

Four CPG giants to fund sustainable accelerator programme

Kate Birch
3 min
With the aim of fast-tracking a shift towards sustainable solutions, Coca-Cola, Unilever, Colgate Palmolive and AB InBev partner to fund innovations

Breakthrough ideas can come from anywhere and anyone. That’s the premise behind the coming together of The Coca-Cola Company, Unilever and Colgate-Palmolive in the funding and support of world-leading brewer AB InBev’s 100+ Accelerator program.

These four consumer packaged goods multinationals will leverage both their size and resources to fast-track a shift toward sustainable solutions by mobilising some of the world’s sharpest thinkers to solve some of the world’s most pressing sustainability challenges.

The aim of this collaboration is to “supercharge adoption of sustainable solutions by funding the accelerating fantastic innovations that will change the world by making all of our businesses more sustainable”, says Tony Milkin, chief procurement, sustainability and circular ventures officer at AB InBev.

“Sustainable business is smart business, and we are working to solve huge problems that no one company can handle alone. With our combined global reach, we can accelerate progress towards a more sustainable future.”

What is the 100+ Accelerator program?

Originally launched in 2018, 100+ Accelerator is a global incubator program that aims to solve key supply chain challenges across water stewardship, circular economy, sustainable agriculture and climate action.

It offers size and scale to passionate entrepreneurs to help bring their solutions to market faster, and the program’s first two cohorts have already piloted 36 innovations in 16 countries, with participating startups raising more than US$200m to help them scale globally.

Among the established innovators are those already creating huge impact on sustainability, with projects including the first solar thermal plant in Africa, recycled electric vehicle batteries that store renewable electricity in China, and upcycling saved grains from the brewing process to produce nutritious foods in the US.

  • The implementation of green cleaning solutions to reduce water and energy use in brewing operations in Colombia
  • Solutions delivering traceability and insurance for smallholder farmers in Africa and South America
  • The collection of more than 1,000 tons of glass waste in Brazil
  • Piloting returnable packaging in the United States
  • Recycled electric vehicle batteries that store renewable electricity in China
  • The ability to upcycle saved grains from the brewing process to produce nutritious foods in the United States
  • The first solar thermal system to be installed at an AB InBev plant

How will the new program work?

So, how does it work? Applications are invited from entrepreneurs or small businesses (deadline for cohort 3 is May 31 2021) and the partners will choose 20-25 ideas which are then provided with funding.

Project aligned with goals of the CPG multinationals

The participation by all three consumer packaged goods giants is in line with each of their own sustainability goals, with each passionate about transforming global supply chains towards a greener future, and knowledgeable that “we can achieve our purpose faster and more effectively with equally committed partners”, says Patricia Verduin, CTO of Colgate.

Since launching its World Without Waste sustainable packaging platform, Coca-Cola has actively engaged the startup community for inspiration and innovation and is an inaugural investor in Circulate Capital, a fund launched in 2019 focused on ventures, infrastructure and innovations preventing the flow of plastic into oceans.

The program’s social inequality component is also aligned with Unilever’s values. “This year, we made commitments to ensure that everyone who directly provides us with goods and services receives a living wage by 2030,” says Marc Engel, chief supply chain officer of Unilever. But that’s not all. “We’re increasing our spend with suppliers from underrepresented groups and committed to train 10 million young people.”





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