Nov 19, 2020

Accenture: Whether COVID-19 pandemic with cloud technology

Georgia Wilson
4 min
Cloud Technology
New guide on cloud computing from Accenture to help businesses accelerate their migration to the cloud...

How much do you know about cloud technology?

As more people are working from home, due to the COVID-19 pandemic, Accenture has produced a new report, Cloud computing – Understanding what cloud is and what it can do for you, which offers a simple guide to help people and businesses accelerate their migration to the cloud.

“This requires speed, new thinking and an entirely different level of skills and investments to achieve end-to-end digital transformation,” says Accenture. 

“We are now at a crucial point. Now, more than ever, cloud computing is vital to helping businesses and people deliver on and realise the promise of digital transformation.”

What is cloud computing?

When the internet was in its infancy the word 'cloud' was used as a metaphor to describe how the complex telephone networks connected, outlines Accenture. “Now, many people and organisations refer to it as 'THE cloud'.

“Cloud is a model of computing where servers, networks, storage, development tools and even applications (apps) are enabled through the internet. Instead of organisations having to make major investments to buy equipment, train staff and provide ongoing maintenance, some or all of these needs are handled by a cloud service provider.”

There are five key characteristics of a cloud computing environment, as defined by the National Institute of Standards and Technology (NIST):

  • Internet Access
    With a public cloud environment, users "plug into" the data via an internet connection 
  • Measured Service
    Cloud is often pay-as-you-go, where you only pay for what you use. 
  • On-Demand Self-Service
    Services can be requested and provisioned quickly,
  • Shared Resource Pooling
    Cloud often uses the multi-tenancy model. 
  • Rapid Elasticity
    Cloud platforms are elastic - organisations can scale its resource usage levels up or down

Why is cloud computing important?

“Many of us use cloud services every day. When we update our status on social media, binge a new streaming series or check our bank accounts,” says Accenture. These apps are accessed through an internet connection rather than installed on our hard drives or devices.

Today, cloud technology means that companies can scale and adapt at speed and scale, accelerate innovation, drive business agility, streamline operations and reduce costs. 

“Not only can this help propel companies through the current crisis, it can lead to increased, sustainable growth,” says Accenture.

According to research by Future Systems companies that are more strategic in their approach to technology are doing better financially. They are achieving more than twice the average revenue growth of companies slow to implement their tech. In fact, 95% of leaders have adopted sophisticated cloud services.

What are the types of cloud technology?

Cloud computing can be deployed using these different models:

Public cloud

This uses an internet connection to access computing resources hosted on data centres managed by a third-party cloud service provider - rather than owning it yourself

The big four hyperscalers are referred to as MAAGs, they are: Microsoft (Azure), Amazon (Amazon Web Services or AWS), Alibaba (Alicloud) and Google (Google Cloud). 

Private cloud

This is implemented on servers owned and maintained by an organisation and accessed over the internet or through a private internal network.

“A private cloud environment gives you complete control over data and security to meet specific regulatory and other compliance requirements (such as HIPAA for healthcare, GDPR, GxP for Pharma), says the guide.

Hybrid cloud

Many organisations use a combination of several cloud environments. This is referred to as a hybrid cloud approach.

“Hybrid cloud eliminates reliance on any single cloud provider and allows for additional levels of flexibility in terms of capabilities, security compliance,” says Accenture.

Multi Cloud

Organisations use services from multiple public cloud providers.

Service categories include:

  • Software as a Service (SaaS)

SaaS is the most common cloud application service. An organisation accesses a specific software application hosted on a remote server and managed by a third-party provider. 

  • Platform as a Service (PaaS)

PaaS is a popular choice for businesses who want to create unique applications without making major financial investments.

  • Infrastructure as a Service (IaaS)

IaaS is the simplest option for businesses. With IaaS, an organisation migrates its hardware—renting servers and data storage in the cloud rather than purchasing and maintaining its own infrastructure.

Is the cloud secure?

A one-size-fits-all approach is not the answer to cloud security. “But with the many tools and practices now available, security shouldn't provide an obstacle to effective cloud migration and management,” comments Accenture.

Jonathan Roz, Managing Director, Accenture Cloud & Security, recommends taking these steps to become secure:

  • Define new security policies and procedures 
  • Configure to the appropriate framework 
  • Identify the relevant controls needed to monitor policies and procedures 
  • Create a cloud-specific security reference architecture 
  • Move to a DevSecOps model 

 Read more 

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Jun 18, 2021

GfK and VMware: Innovating together on hybrid cloud

3 min
VMware has been walking GfK along its path through digital transformation to the cloud for over a decade.

GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.  

In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade. 

“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.

Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.

By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.

One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.

“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.

Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs. 

“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.

The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment. 

The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.

One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.

“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.

“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client. 

“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”

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