Chromecast Ultra is still value for money despite the twofold price increase

By Real GDPR

Google has recently unveiled a new Chromecast device, one of many revelations the company has made in recent days.

On sale in 15 countries from November, the new Chromecast Ultra will cost £69 (it costs $69 in the USA), more than double the cost of a current £30 Chromecast 2, already an upgrade on the original which was launched in 2013. In the UK it will be available from Google itself, Argos and Curry’s PC World.

The dongle-like device plugs into the back of televisions via an HDMI socket and allows users to ‘cast’ content from devices like laptops, smartphones and tablets. It comes with an app which acts as a shop to download compatible apps such as Google Play, BBC iPlayer and YouTube. 

How is Chromecase Ultra different?

Chromecast Ultra looks no different to its predecessors, but is touted by Google as being 1.8 times faster than Chromecast 2 and able to support 4K Ultra High Definition televisions. It works in the same way by selecting the cast icon in the corner of your connected device.

The major justification for the extra cost is the compatibility with powerful new TVs, supported by an Ethernet port to allow a stable, high speed internet connection that is less prone to interruption. For those with a less powerful television, it probably is not worth spending this extra amount as Chromecast 2 is perfectly adequate providing the WiFi connection is stable.

However, £69 is still a very reasonable price for what will be an extremely high quality streaming service with a huge choice of content on tap.

On its product page, Google says: “Choose from 4K-enabled apps like Netflix and YouTube, or browse over 200,000 TV shows & movies, 30 million songs, plus radio, sport, games and more. Discover a range of free, subscription or paid content from thousands of apps.”

Read the October 2016 issue of Business Review Europe magazine. 

Follow @BizReviewEurope

Share

Featured Articles

Meet the COO: Brook Sims of MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best business books to improve leadership strategy

From strategic guides to inspiring CEO memoirs, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better leader

Shoplazza founder and CEO Jeff Li, ex Baidu, on leadership

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

The office shifts to new way of working – workplace special

Leadership & Strategy

Trailblazer: Clorox's DEI leader Shanique Bonelli-Moore

Sustainability

The inspirational CEO story – Dean Forbes of Forterro

Leadership & Strategy