Dubai set to launch first YouTube Space in Q2 2017
YouTube has recently announced that is its joining Dubai Studio City to bring a YouTube Space to Dubai next year. The Space will give YouTube creators the tools to experiment with content.
The MENA region’s most talented YouTube content creators will have free access to high-end audio, visual and editing equipment, as well as training programs, workshops and courses.
There are currently nine other YouTube Spaces in London, Los Angeles, Tokyo, New York City, Berlin, Sao Paolo, Mumbai, Toronto and Paris.
The first Space was launched in 2012, and since then more than 150,000 people around the world have attended over 19,000 hours of workshops with more than 15,000 videos created.
Lance Podell, director and global head of YouTube Spaces, said: “The MENA region has one of the world’s most vibrant YouTube communities. Talented creators are producing content for passionate audiences in a region that comes in second in the world after the US in terms of watch time.
"This collaboration with Dubai Studio City will help us support this incredible community of YouTube creators as well as continue to boost the growth of Arabic content on the web. We are happy to have our first Space in Dubai, a place of vibrant creativity from fashion, to media and advertising. YouTube is a home for all this content.”
The YouTube Space in Dubai is expected to launch in mid-2017, with construction starting early next year.
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”