Easy Taxi app pre-installed on all Samsung Galaxy S5 devices in Nigeria
Easy Taxi, the world’s largest taxi booking app, has teamed up with Samsung to offer its services to even more customers across Nigeria.
The Easy Taxi app is to be pre-installed on all new Samsung Galaxy S5 devices as part of the Galaxy Gift Exchange.
At the launch of the new Samsung Galaxy S5 in Lagos, Samsung West Africa Director, Emmanouil Revmatas praised the app for its vision to provide users of the S5 with a convenient, safe and fast means of calling a cab and also stated that Samsung was proud to be associated with such a brand.
The Easy Taxi service could not be easier to use: Users simply download the app, and once registered you can request a ride from a nearby licenced driver.
The app then allows customers to track the taxi’s arrival in real-time, so customers know they won’t have a wait to start a journey.
The app can even save favourite addresses within the app for frequent rides, and check ride history.
This latest partnership shows the changing landscape of African consumer habits as e- and m-commerce continues to grow at a tremendous pace.
Users are increasingly turning to smartphones, apps and mobile-friendly sites to make their everyday lives easier and more efficient.
Easy Taxi offers a fast alternative to the infamous traffic jams in Lagos by enabling users to access a database of drivers throughout the city.
Chief Executive Officer and co-founder of Easy Taxi Nigeria Bankole Cardoso said: “We are delighted to be working together with Samsung to bring the Easy Taxi app to an even wider audience of users across Nigeria.
“Users are becoming more and more tech-savvy and we are receiving an increasing number of bookings through our app.
“By continuing to offer fast, easy and safe taxi rides to new users, we are confident that we can help to further develop e- and m-commerce opportunities across Nigeria.”
GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”