Five future changes in Africa's entertainment industry

By Polycarp Kazaresam

The November issue of African Business Review is all about entertainment. From video games to video distribution, our special theme explores the current state of Africa’s entertainment and media industry.

To coincide with the issue’s release, we bring you PwC’s breakdown of the sectors future. Here’s PwC’s “five shifts to shape the future of Africa’s entertainment and media industry”, based on its Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya) .

Demography

PwC’s analysis of global media markets reveals that younger consumers are the new primary drivers of global growth. The study of the world’s 10 youngest and 10 oldest markets in demographic terms showed that entertainment and media spending in the 10 youngest markets is growing three times as quickly as in the 10 oldest markets.

Competition

It’s easy to assume that content is becoming more globally homogeneous. According to PwC, content is being redefined by forces of globalisation and localisation simultaneously. While much of the sector is becoming increasingly global, content tastes and cultures remain steadfastly local.

Consumption

The bundle is far from dead. Video and cable incumbents are fighting extinction by providing content on an integrated omnichannel basis (on TV, laptop, tablet, and smartphone). PwC believes that as take-up of these new-style bundles grow, “the bulk of digital OTT mass-market services will gradually be reabsorbed into aggregated offerings that will echo the traditional analogue-style bundle, but that will be more flexibly priced and available on a full range of devices.” This will take the competitive battle to a new level, as cable, technology, and telecom players fight over gaining access to distribution.

Geography

Disruption is pushing markets to develop in different ways. Generally, entertainment and media companies had a single set of expectations about developed markets, i.e. slow growth, low regulation, easier to access. However, “opportunity” economies (even within the same region) can display significantly varied growth patterns.

Business models

Hybrid content and technology companies are becoming more popular. The growth of digitisation isbreaking up existing relationships; pushing large, generalist entities to give way to smaller specialists; and allowing smaller, nimble competitors to beat out incumbents.”

African Business Review’s November issue is now live.

Stay connected: follow @AfricaBizReview and @WedaeliABR on Twitter.

African Business Review is also on Facebook.

Share

Featured Articles

Age of the CISO – a new chapter for cyber security

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Exclusive: Making the UAE a global force in cybersecurity

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on plans to build the world’s most secure digital society for a safer society

UAE cyber leaders – back to basics to prepare for the future

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the future of cybersecurity

Top 10: Procurement & Supply Chain LIVE speaker highlights

Leadership & Strategy

10 apps to improve wellbeing on World Mental Health Day

Leadership & Strategy

Meet the COO: Brook Sims of MAC Diversity Recruiters

Leadership & Strategy