iOS vs Android vs BlackBerry OS
WRITTEN BY GABRIELLA BLAKE
A phone’s operating system shapes the user experience, affecting what one can do on their handheld device and how they can do it. For this reason, the likes of Google, Apple and Research In Motion (RIM) go to great lengths to research what consumers want out of their phone and then to proclaim that their operating system is the best. However, there can only be one winner as African Business Review creates the battle field for these three key players to fight for the title of ‘the ultimate mobile operating system’...
Apple is famous for its slick and simple interface and the presentation on iOS certainly matches this description. Multi-touch gestures allow swift and smooth navigation around the system. Everything about the iOS interface has been well-thought-out, designed for optimum ease of use as you glide between its exceptionally polished applications.
The interface on the BlackBerry OS, while relatively straightforward to use, fails to impress users in quite the same way. However, a big plus of BlackBerry OS is that it is now available on both BlackBerry touch screen phones as well as the company’s much-loved QWERTY keyboard-equipped devices. No such option is available for iOS, since Apple’s operating system is only licensed for use on the iPhone, for which touch screen typing is the only option.
Best interface: iOS
Flexibility and choice
If you want to use iOS on a mobile, you’re getting an iPhone – because this is the only device that will run iOS. The BlackBerry story is similar: RIM runs BlackBerry OS only on its own eponymous line of phones.
Once you have your new iPhone, there’s little room for customising the device. Apple is proud of the very distinct look and feel of its products to the extent that it limits the freedom of its consumers. However, the benefit of this is that any app designed for an Apple device will work just as it should in its home environment.
While the only choices when purchasing a phone running iOS or BlackBerry OS are likely to be connectivity and storage, the options for Android are far greater ranging. Because it is open-source, it is available on a variety of handsets by a number of manufacturers: great news for the consumer, who has a huge range of phones to choose from. These phones permit a lot more space for customisation, too.
Best for flexibility and choice: Android
RIM proudly announced in July that downloads from their App World had hit one billion. While this is a great achievement for the company, these figures pale in comparison to those of Apple and Google, who have surpassed 1.5 billion and 4.5 billion downloads, respectively. The problem is that there are few innovative apps available for the Blackberry OS. You can find your standard organisational tools, but there’s nothing on there that will make you wonder how you managed without it in your life like Apple’s iTunes or the very useful Google Maps app.
The population of the Android Market Place is vast, but Apple wins this round: there are now over 350,000 apps available for iOS users.
Best for apps: iOS
Last year Android took over Apple’s iOS as the most widely used mobile operating system. Now, it is estimated that Android phones have around 48 percent of the market share. Of course, it is important to bear in mind that while Apple and BlackBerry’s operating systems only function on their own phones, Android is used on a variety of devices. However, as this is a question of operating systems rather than a comparison of phones – let’s face it: the iPhone is an invincible force, at least for the time being – Android is clearly popular with consumers.
Best for market share: Android
This is an arena in which Blackberry holds reign. Top global organisations choose BlackBerry because of RIM’s continued efforts to ensure a high level of security for their users. Google meanwhile has had some negative press over recent security breaches. Half a million to one million Android users have been affected by malicious software in the first half of this year, according to estimates by security firm Lookout.
Best for security: BlackBerry
And the winner is... Android
While it is a close call, ultimately more and more users are opting for Android and this says a lot about the quality and flexibility of this operating system.
Of course, all three have their benefits and pitfalls, and which one is ‘best’ really depends on individual needs. If high security is a priority for you, BlackBerry OS is your best bet. If you feel nothing compares to the look and feel of Apple products, iOS will inevitably be your mobile operating system of choice.
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GfK and VMware: Innovating together on hybrid cloud
GfK has been the global leader in data and analytics for more than 85 years, supplying its clients with optimised decision inputs.
In its capacity as a strategic and technical partner, VMware has been walking GfK along its digital transformation path for over a decade.
“We are a demanding and singularly dynamic customer, which is why a close partnership with VMware is integral to the success of everyone involved,” said Joerg Hesselink, Global Head of Infrastructure, GfK IT Services.
Four years ago, the Nuremberg-based researcher expanded its on-premises infrastructure by introducing VMware vRealize Automation. In doing so, it laid a solid foundation, resulting in a self-service hybrid-cloud environment.
By expanding on the basis of VMware Cloud on AWS and VMware Cloud Foundation with vRealize Cloud Management, GfK has given itself a secure infrastructure and reliable operations by efficiently operating processes, policies, people and tools in both private and public cloud environments.
One important step for GfK involved migrating from multiple cloud providers to just a single one. The team chose VMware.
“VMware is the market leader for on-premises virtualisation and hybrid-cloud solutions, so it was only logical to tackle the next project for the future together,” says Hesselink.
Migration to the VMware-based environment was integrated into existing hardware simply and smoothly in April 2020. Going forward, GfK’s new hybrid cloud model will establish a harmonised core system complete with VMware Cloud on AWS, VMware Cloud Foundation with vRealize Cloud Management and a volume rising from an initial 500 VMs to a total of 4,000 VMs.
“We are modernising, protecting and scaling our applications with the world’s leading hybrid cloud solution: VMware Cloud on AWS, following VMware on Google Cloud Platform,” adds Hesselink.
The hybrid cloud-based infrastructure also empowers GfK to respond to new and future projects with astonishing agility: Resources can now be shifted quickly and easily from the private to the public cloud – without modifying the nature of interaction with the environment.
The gfknewron project is a good example – the company’s latest AI-powered product is based exclusively on public cloud technology. The consistency guaranteed by VMware Cloud on AWS eases the burden on both regular staff and the IT team. Better still, since the teams are already familiar with the VMware environment, the learning curve for upskilling is short.
One very important factor for the GfK was that VMware Cloud on AWS constituted an investment in future-proof technology that will stay relevant.
“The new cloud-based infrastructure comprising VMware Cloud on AWS and VMware Cloud Foundation forges a successful link between on-premises and cloud-based solutions,” says Hesselink. “That in turn enables GfK to efficiently develop its own modern applications and solutions.
“In market research, everything is data-driven. So, we need the best technological basis to efficiently process large volumes of data and consistently distill them into logical insights that genuinely benefit the client.
“We transform data and information into actionable knowledge that serves as a sustainable driver of business growth. VMware Cloud on AWS is an investment in a platform that helps us be well prepared for whatever the future may hold.”