MallfortheWorld introduces award-winning e-commerce platform to Middle East
Consumers in United Arab Emirates, Saudi Arabia and Qatar will now be able to shop online at over 150 leading United States retailers.
Today, MallfortheWorld announced that consumers in the United Arab Emirates, Saudi Arabia and Qatar will now have access to more than 150 of the leading retailers in the United States through its app, marking its venture into the Middle East. MallfortheWorld is the parent company of the award-winning global e-commerce giant MallforAfrica. Growing at a steady rate, the app is available in Africa, the Caribbean, and now, the Middle East.
MallfortheWorld’s cross platform app (with both desktop and mobile versions available) is safe and fast and it provides consumers in the three countries with access to billions of items from hundreds of different e-commerce sites and stores in the United States including Tully's, BCBG, Madison Heart of New York, Newegg, Overstock, Carolee, World of Watches, Madison and Saks fifth Avenue, which are otherwise inaccessible to the Middle Eastern population. Products range from fashion, home/consumer electronics, footwear, sports, jewellery, health and beauty and many more.
Online shopping in the Middle East is rapidly evolving and has grown by 1,500 percent over the last decade. With a dynamic young population (and with one of the highest global per capita internet penetration levels) the online spending potential is quickly emerging as one of the highest in the world. According to a recent Hootsuite and We Are Social report, 62 percent of people in the UAE and 39 percent in Saudi Arabia made an online purchase in the last month, a 25 percent and 57 percent year-on-year increase respectively. Of these, 47 percent in UAE and 33 percent in Saudi Arabia made their purchases using their mobile phones.
Chris Folayan (CEO of MallfortheWorld) commented: “The Middle East has been on our radar for a while and we believe that this is right time to enter a high potential and developing e-commerce market which has all the right ingredients for us to make a mark for ourselves. Online shopping in the Middle East is on the rise and online sales are surging. Middle Eastern consumer appetite for American and European products is rapidly growing however access is very limited and this is where our unique business model comes into play. We plan to further expand our presence in the region with the addition of more markets before year-end.”
MallfortheWorld is the first-ever logistics, product delivery, payment, and e-commerce integration company offering consumers billions of products with zero inventory. “We have a very distinctive approach to the way we do business. Apart from managing payments, we also take care of the shipping, clearing, and delivery of the product to the customer. Our mission is to provide a simple way for merchants to sell into countries where they don’t ship and for customers, the ability to purchase items from foreign websites as conveniently as possible.” added Folayan.
Automation of repetitive tasks leads to higher value work
Two-thirds of global office workers feel they are constantly doing the same tasks over and over again. That’s according to a new study (2021 Office Worker Survey) from automation software company UiPath.
Whether emailing, inputting data, or scheduling calls and meetings, the majority of those surveyed said they waste on average four and a half hours a week on time-consuming tasks that they think could be automated.
Not only is the undertaking of such repetitious and mundane tasks a waste of time for employees, and therefore for businesses, but it can also have a negative impact on employees’ motivation and productivity. And the research backs this up with more than half (58%) of those surveyed saying that undertaking such repetitive tasks doesn’t allow them to be as creative as they’d like to be.
“When repetitive, unrewarding tasks are handled by people, it takes time and this can cause delays and reduce both employee and customer satisfaction,” Gavin Mee, Managing Director of UiPath Northern Europe tells Business Chief. “Repetitive tasks can also be tedious, which often leads to stress and an increased likelihood to leave a job.”
And these tasks exist at all levels within an organisation, right up to executive level, where there are “small daily tasks that can be automated, such as scheduling, logging onto systems and creating reports”, adds Mee.
Automation can free employees to focus on higher value work
By automating some or all of these repetitive tasks, employees at whatever level of the organisation are freed up to focus on meaningful work that is creative, collaborative and strategic, something that will not only help them feel more engaged, but also benefit the organisation.
“Automation can free people to do more engaging, rewarding and higher value work,” says Mee, highlighting that 68% of global workers believe automation will make them more productive and 60% of executives agree that automation will enable people to focus on more strategic work. “Importantly, 57% of executives also say that automation increases employee engagement, all important factors to achieving business objectives.”
These aren’t the only benefits, however. One of the problems with employees doing some of these repetitive tasks manually is that “people are fallible and make mistakes”, says Mee, whereas automation boosts accuracy and reduces manual errors by 57%, according to Forrester Research. Compliance is also improved, according to 92% of global organisations.
Repetitive tasks that can be automated
Any repetitive process can be automated, Mee explains, from paying invoices to dealing with enquiries, or authorising documents and managing insurance claims. “The process will vary from business to business, but office workers have identified and created software robots to assist with thousands of common tasks they want automated.”
These include inputting data or creating data sets, a time-consuming task that 59% of those surveyed globally said was the task they would most like to automate, with scheduling of calls and meetings (57%) and sending template or reminder emails (60%) also top of the automation list. Far fewer believed, however, that tasks such as liaising with their team or customers could be automated, illustrating the higher value of such tasks.
“By employing software robots to undertake such tasks, they can be handled much more quickly,” adds Mee pointing to OTP Bank Romania, which during the pandemic used an automation to process requests to postpone bank loan instalments. “This reduced the processing time of a single request from 10 minutes to 20 seconds, allowing the bank to cope with a 125% increase in the number of calls received by call centre agents.”
Mee says: “Automation accelerates digital transformation, according to 63% of global executives. It also drives major cost savings and improves business metrics, and because software robots can ramp-up quickly to meet spikes in demand, it improves resilience.
Five business areas that can be automated
Mee outlines five business areas where automation can really make a difference.
- Contact centres Whether a customer seeks help online, in-store or with an agent, the entire customer service journey can be automated – from initial interaction to reaching a satisfying outcome
- Finance and accounting Automation enables firms to manage tasks such as invoice processing, ensuring accuracy and preventing mistakes
- Human resources Automations can be used across the HR team to manage things like payroll, assessing job candidates, and on-boarding
- IT IT teams are often swamped in daily activity like on-boarding or off-boarding employees. Deploying virtual machines, provisioning, configuring, and maintaining infrastructure. These tasks are ideal for automation
- Legal There are many important administrative tasks undertaken by legal teams that can be automated. Often, legal professionals are creating their own robots to help them manage this work. In legal and compliance processes, that means attorneys and paralegals can respond more quickly to increasing demands from clients and internal stakeholders. Robots don’t store data, and the data they use is encrypted in transit and at rest, which improves risk profiling and compliance.
“To embark on an automation journey, organisations need to create a Centre of Excellence in which technical expertise is fostered,” explains Mee. “This group of experts can begin automating processes quickly to show return on investment and gain buy-in. This effort leads to greater interest from within the organisation, which often kick-starts a strategic focus on embedding automation.”